How To Tell Time in Spanish

Step by step instructions to Tell Time in Spanish You can read a clock in Spanish in the event that you can check to 29 and gain proficiency with a bunch of words. Its that simple. Essential Rules for Telling Time in Spanish The essential method of reading a clock in Spanish is to utilize the particular type of ser (to be), which is es, for one oclock and the plural structure, child, for different occasions. Minutes can be expressed just by isolating them from the hour utilizing y, the word for and. Es la una. (It is 1:00.)Es la una y dos. (It is 1:02.)Son las dos. (It is 2:00.)Son las tres. (It is 3:00.)Son las seis y cinco. (It is 6:05.)Son las siete y diez. (It is 7:10.)Son las once y diecinueve. (It is 11:19.) To show the half hour, use media (a word for half). Use cuarto (which means fourth) to show the quarter hours. Es la una y media. (It is 1:30.)Son las cuatro y media. (It is 4:30.)Es la una y cuarto. (It is 1:15.) It is standard to utilize menos (a related of short) to read a clock during the second 50% of every hour, expressing the quantity of minutes until the next hour. Es la una menos diez. (It is 12:50. It is 10 until 1.)Son las cinco menos cinco. (It is 4:55. It is 5 until 5.)Son las diez menos veinte. (It is 9:40. It is 20 until 10.)Son las ocho menos cuarto. (It is 7:45. It is quarter until 8.) Key Takeaways: Telling Time in Spanish The most well-known method of reading a clock on the hour in Spanish follows the example of es la una for 1:00 and child las [number] for later times.For steady occasions, include y [number of minutes up to 29] after the hour and menos [number of minutes up to 29] before the hour.You can likewise utilize media and cuarto for the half-hours and quarter-hours, separately. The most effective method to Include Time Periods of the Day In the greater part of the Spanish-talking world, both 12-hour and 24-hour tickers are utilized, the last being normal in plans and comparative written words. To demonstrate time of day when utilizing the 12-hour clock, use de la madrugada for the early morning, de la maã ±ana from that point until early afternoon (mediodã ­a), de la tarde among early afternoon and early night, and de la noche from night toâ midnight (medianoche). Es medianoche. (Its midnight.)Son las siete y cuarto de la maã ±ana. (Its 7:15 a.m. It is 7:15 in the morning.)Es mediodã ­a. (Its noon.)Son las cuatro menos cinco de la tarde. (Its 3:55 p.m. It is 5 preceding 4 in the afternoon.)Son las ocho y media de la noche. (Its 8:30 p.m. It is 8:30 around evening time.) The shortened forms a.m. (from the Latin risk meridiem) and p.m. (from the Latin post meridiem) can likewise be utilized as in English. Child las 4 y media a.m. (It is 4:30 a.m.)Son las 2 p.m. (It is 2 p.m.) Time in the Past When discussing the time that occasions occurred, utilize the flawed tense of ser. Period la una y cuatro de la madrugada. (It was 1:15 in the morning.)Era medianoche. (It was midnight.)Eran las once de la noche. (It was 11 around evening time.) Other Time Expressions Here are time-related articulations and words that can be valuable: Child las tres y cuarto en punto. (Its 3:15 exactly.)Son las seis y media ms o menos. (Its about 6:30.)Salimos a las nueve. (We are leaving at 9:00.)Ser la una. Sern las tres. (It will be 1:00. It will be 3:00.)Buenos dã ­as. (Great day, great morning.)Buenas tardes. (Good evening, great night (until around 8 p.m.).)Buenas noches.(Good evening, great night (as either a welcome or a farewell).) ¿Quà © hora es? (What time is it?) ¿A qu㠩â hora ...? (At what time ... ?) ¿Cundo ...? (When ... ?)el tiempo (time)el reloj (clock)el despertador, la alarma (alert clock)el reloj, el reloj de pulsera (wristwatch) Test Sentences Los Bombers de Mallorca llegaron a la zona a las dos y media de la tarde. (The Mallorca Bombers show up in the region at 2:30 p.m.) Time ms oscuro que la medianoche. (It was darker than 12 PM.) La clase comienza a las 10 de la maã ±ana y termina a mediodã ­a. (The class starts at 10 a.m. also, closes around early afternoon.) El sbado tengo que levantarme a las cinco y media de la maã ±ana. (On Saturday I need to get up at 5:30 a.m.) Eran las siete de la tarde y no habã ­a nadie. (It was 7 p.m. what's more, there was no one there.)

Analytical essay Example | Topics and Well Written Essays - 750 words - 1

Expository - Essay Example What stays in her psyche is the deception that her dad is as yet alive and has the power over her. At one occasion with the townpeople, she even revealed to them that his dad is perfectly healthy. Miss Emily met them at the entryway, dressed as regular and with no pain all over. She revealed to them that her dad was not dead...Just as they were going to depend on law and power, she separated, and they covered their dad rapidly. (Brooks and Warren,1959) The demise of her dad, in spite of the fact that it makes a horrible anguish in her heart give her the sign to practice her opportunity. After thirty years when she met Homer Barron - the affection for her life. As the peruser is told, Miss Emily was cherished by numerous men of the town. In this way it isn't astonishing that a man like Homer would experienced passionate feelings for Emily. Then again, her lone want is to discover limitless bliss throughout everyday life and he discovered it inside this man. So, the two get hitched. Her choice to settle down was adequate for she realizes nobody can control her. The relationship could be to some degree peculiar however the disclosure that she executes her better half isn't so astonishing. The way that she experiences extreme injury and mental craziness , she could perpetrate such criminal act. Her acknowledgment of fantasy and disavowal of reality just shows that she is crazy. Indeed, even until her demise, anguish enduring despite everything remains. After Miss Emily passed on, the townpeople needed to go expel her body. The clueless thing that occurred in her home was that she had been laying down with Homers old rotted body for a long time. Much after she slaughters Homer Barron, she lays down with his carcass - something that didn't trouble her by any stretch of the imagination. (Death As Central Theme In A Rose for Emily.) Faulkner needs his perusers to comprehend that Emilys life resembles a rose. A rose, especially a red rose can speak to numerous things, for example, love or disdain. Her relationship with her dad and her darling can be contrasted with a red rose. She cherishes her dad so

Skills Framework for the Information Age

Questions: 1. Ought to SFIA structure is to be utilized for featuring the accomplishments in continue? 2. How the introductory letter is to be improved that the business will stand apart the equivalent from the heap? Answers: (1). The Skills Framework for the Information Age or SFIA is utilized for depicting the degree of overseeing capabilities primarily for the IT and ICT experts. The system is given in numerous fields and instruction regions. It shows the degree of specific attributes and characteristics, for example, obligation, proficient assistance, impact, independence and others (von Konsky 2014). These are a portion of the expert abilities and are profoundly refreshing in the corporate world. Subsequently, an individual getting confirmed in this structure will undoubtedly get more consideration in the expert field than somebody who doesn't gangs the endorsement. Truth be told, the association has been shaped not for making benefit however to guarantee the perfect individual with the right degree of aptitudes and knowledge. The structure even shows seven degrees of duty; these are-Follow, help, apply, empower, guarantee and counsel, start and impact and ultimately to set methodology, motivate and assemble (Xun et al. 2015). These variables when learnt by an individual make certain to improve the view purpose of the individual examining the resume. It must not be overlooked that an individual is decided just because based on the resume introduced by the person in question. Accordingly, increasingly positive and viable data remembered for the resume, the impression would be vastly improved. Certainly, the SFIA structure is to be remembered for the resume just to catch the eye of the businesses and make a superior picture before them. (2). In reality introductory letter is the main thing that the business sees that incorporates the subtleties of the candidate. It must incorporate all the indispensable data that are to be recognized to the businesses. It should likewise examine about the capacity and the accomplishments one has encountered in their life. The current introductory letter shows the eagerness of the possibility to work in the specific work place where the individual is wanting to get utilized (Guffey and Loewy 2012). In any case, in the current introductory letter, more accentuation has been made on the people want of landing the position as opposed to featuring the capacities and accomplishment that have been earned. Aside from expounding just on the way that the individual is keen on working in that specific firm, or telling about the things that he exceeds expectations, it is relied upon to feature the experience and the accomplishments that the individual has done in his working or even in the training vocation (Dillman et al. 2014). So as to make the introductory letter somewhat more alluring and featured to ready and waiting the highest point of the heap, certain suggestions can be made. The significant things must be obviously composed with legitimate headings and the data that will be given must be compact yet the most significant one to unveil to the businesses. Reference list: Dillman, D.A., Smyth, J.D. furthermore, Christian, L.M., 2014.Internet, telephone, mail, and blended mode reviews: the custom-made structure strategy. John Wiley Sons. Guffey, M.E. furthermore, Loewy, D., 2012.Essentials of business correspondence. Cengage Learning. von Konsky, B.R., Jones, A. furthermore, Miller, C., 2014, January. Imagining vocation movement for ICT experts and the suggestions for ICT educational plan structure in advanced education. InProceedings of the Sixteenth Australasian Computing Education Conference-Volume 148(pp. 13-20). Australian Computer Society, Inc.. Xun, L.S., Gottipati, S. also, Shankararaman, V., 2015, June. Content digging approach for confirming arrangement of data frameworks educational plan with industry aptitudes. InInformation Technology Based Higher Education and Training (ITHET), 2015 International Conference on(pp. 1-6). IEEE.

Electrical Engineering Project of Jewish General Hospital Research Paper

Electrical Engineering Project of Jewish General Hospital - Research Paper Example The reason for this task was to perform broad fixes to the old crisis generator #1 situated in the cellar floor of the Jewish General Hospital (JGH). Huge numbers of these fixes comprised of supplanting the starters of the generator, trading the hoses and tests for temperature and weight, and supplanting the wiring of the generator’s motor. What's more, the alternator must be disassembled all together for Hewitt Equipment Limited Inc. to check it, clean it, and supplant the direction. In any case, we understood that it would be inconceivable for Hewitt Inc. laborers to move the alternator out of its current area because of the way that it was too huge contrasted with the passage entryway of that room. Along these lines, my job as a task administrator was to contact a business visionary that will make another opening just as put in new entryways in that room all together for â€Å"Hewitt Inc.† laborers to have the option to move the alternator out the room with no issues . To do as such, I previously needed to contact an engineer known as David Gordon from â€Å"Rubin and Rotman associates† for drawings of the proposed opening and the components of the new entryways. For instance, Mr. Gordon suggested that solitary a twofold entryway made out of protected with warm breezes must be introduced in the generator’s room. He additionally referenced that the twofold entryway must have an initial edge of 180 degrees just as an imperviousness to fire of an hour and a half. Besides, I needed to endorse the drawings sent by the modeler before continuing with the task and round out a â€Å"direct buy requisition† of $4500 for the entirety of the expert administrations in design. Know that the modeler was likewise liable for organizing the entirety of the building work, which comprised of another opening and the establishment of new entryways in the generator’s room, with the subcontractors.â Â

The Concept Of The Afterlife Religion Essay

The Concept Of The Afterlife Religion Essay Since the commencement of man perhaps the greatest inquiry that frequent human presence is the topic of the Afterlife. Is there a God? Is there a paradise or a damnation? Do we have spirits? Furthermore, what befalls it once it leaves this world and the physical body? The possibility of the obscure has achieved various thoughts and speculations; every religion, culture and period has built up their own ideas and set certainties so as to clarify what will happen once incredible. So as to increase some comprehension regarding this matter this paper will test the four greatest religions; Christianity, Islam, Buddhism and Hinduism and how they clarify the obscure and the celestial plane past our own. Christianity In the Christian religion they have confidence in the idea that after physical passing the spirit keeps up cognizance and there is an in the middle of state among death and the revival of the body. Another idea is that until the restoration, which will occur during the Second Coming or the arrival of Jesus Christ otherwise called Judgment day, the soul dozes. These two thoughts are isolated into three fundamental factions; The Catholic Church, the Orthodox Church, and Protestantism. Albeit every one of the three of these gatherings are comparative in that they accept that upon death the spirit will confront judgment for their activities while on earth, they each have their distinctive view of when and how it will occur. These in the middle of states referenced above are arranged into two planes, Heaven and Hell, inside the New Testament. Despite the fact that Hades shows up in both the New Testament and in the Revelation, to communicate the idea of heck, the possibility of hellfire doesn't get from the spot in Greek folklore that is the black market the spot of the dead. This is because of the way that it is a spot that comprises of the undead both great and awful. In this way to all the more likely comprehend hellfire one discussions about Tartarus a spot in the black market even lower than Hades were the underhanded go. Hellfire is portrayed to be a spot or state, were spirits who have not apologized for their wrongdoings as well as have dismissed Jesus Christ as their guardian angel, endure unceasing punishment. In scriptural lessons it is said that the spirit goes into hellfire after God has made a decision about them irredeemable for their activities while on earth. Hades likewise comprise of E lysium, an ideal world were the individuals who have lived commendable lives go. This is known as the realm of God or Kingdom of paradise, examined for the most part in Revelations in the New Testament. It is viewed as a spot or express that is acquired by the equitable a position of heaven and endlessness with god. In spite of the fact that the strictness of paradise is begging to be proven wrong, it is said while on earth, Jesus regularly lectured about the heven as a prize, a last goal, for the individuals who have been ethical and followed the expression of his dad. Christians accept that toward the finish of time Jesus Christ will rise again and all who have passed on will be restored for the Last Judgment. This is the point at which the realm of God will be completely settled; in Revelation 21 it expresses that a multitude of blessed messengers will descend from paradise to battle the individuals who contradict God and restore Gods unceasing rule over the entirety of his manif estations. It is the last day product the evil will be rebuffed and the honorable compensated. Consequently the individuals who need to be spared must apologize for their transgressions and follow the lessons of Jesus Christ so they can be with him after Judgment day. The Catholic Church accepts that upon death those spirits who have been spared don't go directly to paradise however experience a procedure of decontamination in limbo so as to be washed down before they can be in Gods nearness. Spirits who have not been spared anyway go directly to hellfire to be cursed forever. They additionally accept that the individuals who have not been absolved can't go to paradise for they submit unique sin, yet abide in Limbo, on the off chance that they have passed on without moral sin. Sitting tight for the Day of Judgment when Jesus will return to earth to carry those spirits to paradise. The Orthodox Church accepts that both paradise and hellfire are in a similar measurement, and one doesn't encounter either isolated from God, hellfire simply like paradise is basically being with God despite the fact that hellfire despite everything implies living in interminable punishment and languishing. As indicated by the universal convention God adores all person i ncluding the heathens, subsequently he doesn't cut anybody off from himself however rather the individuals who get lost are the individuals who self-bar themselves from every other person .The Protestants accept that hellfire was made by God so as to rebuff the fiend, and his fallen blessed messengers. It is accepted that after day of atonement those spirits who didn't look for liberation from God while on earth would be sent to damnation to be rebuffed for their transgressions, which are the vast majority. Anyway not at all like Martin Luther who accepted that the spirit remained oblivious and dozed after death, John Calvin, accepted that spirits keep up mindfulness after physical passing and went directly to hellfire after biting the dust. He based this off of the way that Protestants accepted that since Jesus Christ had just paid for our transgressions on the cross, there ought to be nothing preventing ones soul from going straight into paradise or hellfire. Islam The depiction for post-existence in the Islamic confidence originates from the Quran, which states two fundamental ideas for the great beyond or Akhirah, the unity of God and the unavoidable day of restoration, the Islamic Day of Judgment. Because of this In Islam individuals experience are separated into four phases, the initial two are keeps an eye on understanding on earth (1. the phase of the belly and 2. The phase of the human world). It is in these two phases that man is tried to decide his place in life following death. Muslims accept that God holds each person whether they are Muslim or not responsible for their activities and deed while they live on earth. In this manner it is instructed inside Islam that the main reason to life is the groundwork for existence in the wake of death and accomplishing a spot in heaven. So as to do this the Quran instructs that keeps an eye on needs to rehearse honesty and liberality to other people and to commit ones self to Allah, the unrivale d God. Salvation just accompanies the act of good and moral obligation while on earth. The last two phases are keeps an eye on experience once the soul leaves its natural body. The phase of the grave, known as Barzakh, is separated into three occasions; the first is the point at which the spirit leaves the body, the second is the impression of ones activities and tries while alive, and the third is a condition of cold rest where man anticipates Judgment day. The last stage, the great beyond or rest of endlessness comes after the Day of Judgment, when every single individual have been restored and decided according to God to either spend their endless lives in Jannah (paradise or heaven) on the off chance that they were temperate or Jahannam (hellfire or profound condition of misery) on the off chance that they were wicked or willfully ignorant of reality of Allah. There are two distinct sorts of spirits that are prohibited from these stages and don't need to hold up till Judgment da y; the first are the individuals who bite the dust battling in Quite a while name, they are respected by quickly being permitted to ascend to heaven by Gods side; and the second are the individuals who are the adversary of Islam, they are rebuffed by going directly to the otherworldly plane of affliction. Nonetheless, the individuals who are sent to damnation do be able to rise to the otherworldly condition of paradise once they have been cleaned by Jahannam except if they are non-muslim or Kafir, at that point they are rebuffed forever. Both Jannah and Jahannam include various levels inside their own otherworldly plane, each held, contingent upon how one was measure during their time on earth. Buddhism Because of the way that Buddhism was conceived out of Hinduism it contains a portion of a similar fundamental standards for existence in the wake of death, for example, resurrection after death (singular going starting with one structure then onto the next) and karma (aggregated totals of ones fortunate or unfortunate deeds), alongside a similar ultimate objective to get away from the ceaseless pattern of rebirth since life is languishing. This break is just realistic in the event that one relinquishes every one of their wants they hang on the earth utilizing the Buddhist type of freedom or Nirvana. Nirvana isn't a spot or a state, yet the finish of resurrection, legitimately deciphered it implies annihilation, alluding to the end of each of the ones wants, permitting one to turn out to be liberated from every single natural connection. Buddhism occupies from Hindu convictions regarding the matter of interminable spirits, as indicated by Buddha people don't acquire a spirit. His tene t of anatta clarifies that since people experience recollections, motivations, conventions, wants, etc, they are misled into imagining that they have spirits in light of the fact that these connections can be seen as including a sense of self. Anyway this isn't the situation, people are only a compartment of feelings and propensities that are reused again and again as the body is resurrected life after life. Along these lines so as to escape from the steady enduring that is presence people need to cleanse themselves of their bogus self, leaving nothing to resurrect thus being liberated from the cycle(8). The kind of resurrection one may have relies upon the how good ones activities were in their past life. For instance on the off chance that one anticipated pessimism, for example, scorn or ravenousness, submitting physical or passionate mischief to everyone around the person in question, that individual would be renewed into a lower domain (a.k.a creature, apparition, evil spirit an d so forth.). If one somehow happened to advance constructive and helpful activities dependent on adoration, metta (generosity) and harmony they would be resurrected into an upbeat domain, turning into an individual or emerging into a great domain in their next life. In death one have to remain mindful of the withering procedure for whatever length of time that conceivable, in light of the fact that as one passes the musings that are experienced effects either the state they are in after death, or if nirvana isn't accomplished, their next resurrection experience. As indicated by Tibetan Buddhism after death, the soul experiences bardos (a limbo like plane were the individual wa

Melville on Inequality A Study of the Shorter Fiction - Literature Essay Samples

There is, perhaps, no other American author whose work has been so hotly debated than Herman Melville. The white whale at the center of his most famous work, a juxtaposition of gender in America, an odd scrivener, and his much discussed story of a slave mutiny in â€Å"Benito Cereno†; the meaning behind Melville’s work has remained mysterious. The reason there is so much contention about his work, is because Melville was not writing as an all-knowing observer of American society, but as one of the masses trying to define an ever-evolving America. In Melville’s short stories, he used symbolism and characterization to define not only the one-of-a-kind America, but also his own feelings of disillusionment and guilt living in a time and place that he was able to capture beautifully through literature. De Crà ¨vecoeur asked his famous question, â€Å"What is the American?† in America’s infancy, and Melville is one of the quintessential American authors whose work answers that question. Although descriptions of rolling hills and odes to freedom made for patriotic reading, they weren’t a very accurate portrayal of American life. A recurring theme in Melville’s more honest portrayal of the country is inequality, especially in his short stories that were published for Putnam’s Monthly such as â€Å"Benito Cereno†, and â€Å"Bartleby, The Scrivener† (Post-Lauria 2). As Melville says in â€Å"Hawthorne and his Mosses†, a literary critique that reads more as a love-letter to his peer than a straightforward review, â€Å"Whereas great geniuses are parts of their time, they themselves are the time and possess a correspondent coloring,† (â€Å"Hawthorne and his mosses†). This sentence holds the key to all of Melville’s work, for he was a contextual writer, and writing for, â€Å"one of the most intellectual and politically progressive magazines of mid-nineteenth century America,† is the context â€Å"Benito Cereno† must be taken in (Post-Lauria 3). As the political rival of Harper’s Magazine, Putnam’s was more likely to criticize Ame rican society than it’s counterpart, as Melville was more likely to than his fellow authors of the time. Putnam’s was nearly peerless for the time in avoiding, â€Å"the popular rhetoric of sentiment,† so Melville was the perfect fit for the subversive paper, and the paper was the perfect fit for his political ideology, and ingrained beliefs about American society that he continuously challenged and examined through literature. Writing his whaling tales, Melville often plundered old whaling journals to transform into fiction. One of these stolen tales created one of his most subversive works: â€Å"Benito Cereno† (Gallaway 241). â€Å"Benito Cereno† tells the tale of American Captain Amasa Delano coming aboard a mysterious ship with a Spanish captain by the name of Benito Cereno off the coast of Chile. To interpret Melville’s work shallowly, as many have, would be a mistake, for his work is characterized for its complexity. It’s quite easy to read â€Å"Benito Cereno† as a parable of good and evil, in which the white Spaniards represent good and the mutinous slaves represent evil. It’s an oversimplification that the narrator himself makes, but Melville’s narrators often come from a place of naivety, so to take the beliefs of Delano, a representation of America’s ignorance regarding racial disparity, would be falling into the very same trap Melville accuses Delano of. This novella is not a work of good and evil, but rather an, â€Å"insinuation and r eflection on the persistent intermingling of good and evil and a paradigm of the dangers of warped consciousness,† (Gallaway 242). Delano is the American Hero stereotype, a man that acts before he thinks and sees the world in the dichotomy of good and evil. Melville was actually criticizing the American reverence of this hotheaded caricature of masculinity, for the captain is, â€Å"the same narcissistic vision of America’s destiny that planted missionaries and flags in the South Seas and the Melville himself so roundly condemned,† (Gallaway 243). â€Å"Benito Cereno† is characterized by its contradictions, much like the very institution of chattel slavery. The contradiction between Babo the slave, and Babo the leader, between Cereno the meek captor with a key to nothing around his neck, and the stoic Atuful chained, and unchained. Melville even describes the ocean as both â€Å"undulating† and leaden (Hattenhauer 8). As a captain of a ship ruled by slaves, Don Benito hardly gives off a commanding presence as he, â€Å"at times, suddenly pausing, starting, or staring, biting his lip, biting his finger-nail, flushing, paling, twitching his beard,† (â€Å"Benito†) The captain of the starving Africans and bare-bones crew acted more like a prisoner waiting for the gallows than the captain of a ship for a supposedly great nation. Delano observes his dependence on his slave, Babo, with typical American arrogance and anti-royal attitudes, comparing Benito to Charles V. before retiring the throne (â€Å"Be nito†). Amasa sees weakness in both the slave and master, not that the slave had in fact become the master, because his limited perspective, so when he â€Å"remarks that, â€Å"this slavery breeds ugly passions in men!†Ã¢â‚¬  he does so without, â€Å"considering the possibility of its breeding similarly ugly passions in the enslaved,† (Galloway 244). Benito, of course, is no longer the meek man once he takes escapes the ship with the help of Captain Delano. A key symbol in this work is the key around the neck of Don Benito that supposedly unlocks the chains restraining Atuful. Of course, the key is as fake as his dependence of Babo. This key that supposedly grants freedom to blacks once they behave civilly, represented by Atuful’s orders to say â€Å"Pardon,† represents the false promises made by white America to slaves (â€Å"Benito†). This was a time when many people believed in the â€Å"white man’s burden†, the belief th at whites had the right to use labor from less civilized cultures because in doing so it civilizes them. Of course, Atuful will never pardon his former master, as slaves could have never fully evolved out of slavery by civilizing, or what is considered civilized in America, because it was just a scapegoat to subjugate a people based on false biological means. This belief of inherent ownership is characterized to the voice of Delano, for he immediately labels slaves as stupid, which prohibits him from seeing what is really happening aboard the San Dominick (â€Å"Benito†). This limited perspective caused by his â€Å"Yankee provincialism† is what forms the critique of American society by Melville, similarly used in his short story â€Å"The Paradise of Bachelors and the Tartarus of Maids† (Galloway 249) One hallmark of Melville’s writing is his exploration of structure, often mixing structures, or resurrecting old formats that modern writers had long abandoned. In â€Å"The Paradise of Bachelors and the Tartarus of Maids† Melville writes a diptych, â€Å"after an ancient writing tablet having two hinged panels,† (Young 2). These parallel tales depict a secret society of merry bachelors, and the dehumanizing world of female factory work. â€Å"Bachelors† is a world of â€Å"bursting geniality,† in which men that have taken a vow of celibacy share stories of their adventures, pass alcohol with excessive camaraderie, and revel in the company of one another (Young 3). â€Å"Tartarus†, however, is a fr eezing white hellscape, the maidens inside not choosing this life of monotony, but forced in it by the patriarchal structure of society in not just America, but the entire world in a time of rapid industrial invention, signified by the Bachelor’s paradise being in the heart of London, and the Tartarus of maids being in New England. The paradise, however, is dependent on the Tartarus, for the exclusion of women is definitive to their own bond. As Weigman says, â€Å"while indeed counters to one another – on one side exists the masculine, symbolized by the repressed homosexuality of Paradise, and on the other in the feminine, marked by the nightmare geography of compulsory heterosexuality – they fail to reflect their opposites equally; instead they duplicate the asymmetrical representational economy of gender in which woman’s difference is articulated by and subsumed into the masculine,† (Weigman 4). â€Å"Piercingly and shrilly the shotted blast bl ew by the corner; and redly and demoniacally boiled by the Blood River at one side. A long wood-pile, of many scores of cords, all glittering in the mail of crusted ice, stood crosswise in the square. A row of horse-posts, their north sides plastered with adhesive snow, flanked the factory wall. The bleak frost packed and paved the square as with some ringing metal,† (â€Å"Paradise† 11). Red and white is one of the most powerful color combinations to the human eye. Red symbolizes blood. White can have a variety of meanings, virginity, as in â€Å"Tartarus†, sperm as in both sections of the story, and surrender. Red and white even used to symbolize blood and gauze on the candy-striped poles outside barbers’ offices, for barbers used to specialize in blood-letting, the ancient cure for a variety of maladies. â€Å"Tartarus† is not the only work to symbolize the oppression of women with the combination of red and white, for Margaret Atwood’s cl assic The Handmaid’s Tale clothes those chosen to give birth to the married men of barren women at the top of society in a theocracy based on the biblical tale of Jacob, Rachel, and Leah. This color discrepancy between the Tartarus and its fraternal twin of the diptych â€Å"Paradise† creates a sharp change in tone from one section to the next. The â€Å"Eden† of the bachelors paradise can be imagined in rich tones of mahogany and cherry wood, encasing thousands of books bound in the deepest jewel tones of maroon, jade, and onyx (â€Å"Paradise† 3). A warmth beams off of every item in the paradise that Melville describes, leaving the reader feeling the chill of the Devil’s Dungeon Paper Mill, and the harsh rushing of the Blood River in their ears when the narrator makes his way into Tartarus (â€Å"Paradise† 9). Integral to understanding the piece, sexual and gestational symbolism must be understood by the reader, for the machine in Tartarus is life itself, representative of the nine month gestation period women endure to have children with it’s nine minute process. â€Å"Nine gentleman sat down to nine covers,† and were served â€Å"nine silver flagons of humming ale,† at the dinner, a notification that each man owes a woman the very womanless life he reveres (â€Å"Paradise† 5). As the narrator arrives at the â€Å"Paradise† and â€Å"Tartarus† the end of his journey is wrought with sexual innuendo. As the narrator walks into â€Å"Paradise† he notes, â€Å"going to it, the usual way, is like stealing from a heated plane into some cool, deep glen, shady among harboring hills,† (â€Å"Paradise† 1). With repressed homosexuality bursting in every action the bachelors take, it’s almost blushingly obvious that that deep glen represents the anus. The men are leisurely and casual as they walk through the secret Templar, they can, â€Å"take their pleasure,† as Melville says (1). One is reminded of the homosexuality of the Greek upper class, for this is all the homosexual tendencies they can allow themselves in a time so strict. This pleasure of homosexuality is contrasted with the never-ending pressure of heterosexuality that can never stop. As the narrator watches the machine, he’s in awe of it, Something of awe now stole over me, as I gazed upon this inflexible iron animal. Always, more or less, machinery of this ponderous, elaborate sort strikes, in some moods, strange dread into the human heart, as some living, panting Behemoth might. But what made the thing I saw so specially terrible to me was the metallic necessity, the unbudging fatality which governed it. Though, here and there, I could not follow the thin gauzy veil of pulp in the course of its more mysterious or entirely invisible advance, yet it was indubitable that, at those points where it eluded men it still marched on in unvarying docility to the autocratic cunning of the machine. (18) This is his view of heterosexuality. It’s forced. Necessary in it’s inability to stop. It’s a vast contrast between that and the warm world of bachelors his narrator prefers. Taken to the extreme in â€Å"Tartarus† women often become one dimensional in works written by men. â€Å"Tartarus† also works as a criticism of the trend of the one-use female character. In Cooper’s Natty Bumpo works, for example, Cooper often portrayed women solely as seductresses, a distraction from his hero’s journey. The very fact that the Blood River of Tartarus creates white paper is an allegory of this. Blood is life. A body that flowed blood to keep them alive created every single character in both sections of the diptych, creating an even larger discrepancy between single men and women. For s omething created by the same blood (metaphorically) that created the bachelors to create such â€Å"dominated and doomed women,† should be incongruous with life itself (Weigman 3). The narrator himself finds this at odds, for it strikes him, â€Å"as so strange that red waters should turn out pale chee – paper, I mean.† (Paradise 14) Melville’s own guilt at the use of women is apparent in the very thing they create: paper. Not only symbolic in its whiteness, it was his medium. In using paper to represent the single women, derogatorily referred to as girls due to their status as maidens, he admits that he has been complicit in the use of women (Paradise 19). Perhaps as an author famous for his portrayals of male brotherhood so naively appreciated in â€Å"Bachelors† regretted the impact of the exclusion of women from his work. Along with the theme of inequality, â€Å"Benito Cereno† and â€Å"The Paradise of Bachelors and the Tartarus of Maids† share a naà ¯ve point of view. This naivety was not characteristic of Melville himself, for his shrewd and nihilistic personality drips out of every word he wrote, but how he saw the majority of America. No, he was not an all-knowing observer, and he did not know what everything even he wrote meant, but he knew that there was a dangerous ethnoce ntricity in the United States that prohibited people, like the focus of both short stories, from seeing the truth of inequality in society. As the narrator in â€Å"Paradise† steps into a comfortable world of bachelors, Delano steps off his Bachelor’s Delight into the distinct discomfort of oppression. As Harper’s Weekly, the rival of â€Å"Benito† publisher Putnam’s Monthly, published sentimental drivel to appease very Americans like these merry bachelors, signifying the upper echelon of American society that cannot see inequality because they’ve been force-fed a certain narrative that whiteness and masculinity are the apex of human ability, while systematically forcing slave revolts like on the fictional San Dominick and causing the suffering of women. As a white man in a time with a strict social hierarchy, it’s quite amazing that Melville was able to so intuitively describe the oppression that is systematic in American culture. Through a keen ability to describe the social ills through complex storytelling in both â€Å"Benito Cereno† and â€Å"The Paradise of Bachelors and the Tartarus of Maids† Melville criticizes the limited view of those with conservative views on gender and race through Captain Amasa Delano and the narrator of â€Å"Paradise†. Through these characters limited experiences of complex events, Melville was able to tell his true opinions on the state of the nation in a way that engaged and challenged the reader. His unique voice has come to define American literature as his white wale in Moby Dick defined the obsession of manifest destiny in an era in which he saw America using an unfair military advantage to spread their empire. Melville wrote to define and criticize that very era in America. As an author of with a supreme keenness for inequality and unfairness, Melville’s complex tales leave a truthful and lasting looking glass into the nineteenth century. Works Cited Atwood, Margaret. The Handmaids Tale. New York: Anchor , 1998. Print. Emery, Allan Moore. The Topicality of Depravity in Benito Cereno. American Literature 55.3 (1983): 316-31. JSTOR. Web. 15 Mar. 2017. Gallaway, David D. Herman Melvilles Benito Cereno: an anatomy. Texas Studies in Literature and Language 9.2 (1967): 239-53. JSTOR. Web. 27 Mar. 2017. Manke, Aaron. Mary, Mary. Audio blog post. Lore. Apple Podcast App, 23 Jan. 2016. Web. 30 Mar. 2017. Melville, Herman. N.p.: n.p., n.d. Eldritchpress.org. Web. 15 Mar. 2017. Melville, Herman. Benito Cereno E-Text | Benito Cereno. GradeSaver, 1 May 2006 Web. 1 April 2017. Melville, Herman . The Paradise of Bachelors and the Tartarus of Maids. N.p.: n.p., n.d. Saylor.org. Web. 30 Mar. 2017. Post-Lauria, Sheila. Editorial Politics in Herman Melvilles Benito Cereno. American Periodicals 5 (1995): 1-14. JSTOR. Web. 15 Mar. 2017. Wiegnman, Robyn. Melvilles Geography of Gender. Oxford University Press 1.4 (1989): 1-15. JSTOR. Web. 15 Mar. 2017. Young, Philip. The Machine in Tartarus: Melvilles Inferno. American Literature 63.2 (1991): 208-14. JSTOR. Web. 15 Mar. 2017.

Genesis Revised - Literature Essay Samples

John Miltons Paradise Lost is an epic that has influenced the Christian perception of God, Satan, sin, and the origin of mankind for centuries. His poetic account of the creation story, though, clearly expands on several aspects within the most fundamental Christian version of creation, the Genesis story. Miltons development of Genesis particularly addresses the questionable equality between Adam and Eve and the concept of free will versus that of predestination and their role in the ultimate fall from Eden. There is an unprecedented focus placed on the nature of Adam and Eve and on their inherent qualities in Paradise Lost and it is through this focus that Milton expands the Genesis account. As a result, he presents readers with an interpretation of the creation story that both reflects the gender attitudes of his time. In addition, his emphasis on free will enables Milton to justify Gods casting of Adam and Eve from Paradise, while also moving readers to recognize the presence of t he choice between good and evil in their lives. The epic is not simply a longer and more elaborate version of the origin of humankind, but a revision of Genesis that has ramifications involving the Christian doctrine of free will as well as the foundation of gender roles. The question of equality between Adam and Eve in the creation story has always been debated, largely because it reflects the gender roles set forth by God to mankind. In Genesis, there are numerous references of equality between the sexes: So God created man in his owne imagemale and female he created them (1:27). Both man and woman were created in Gods image, indicating equality in the eyes of God. In addition, there is a sign of equality in Eves creation from Adams rib. She was not taken from his head, as if she was above him, nor was she taken from his feet, as if she was below him. Finally, God grants both Adam and Eve dominion over the earth: And God blessed them, and God said unto themreplenish the earth, and subdue it, and have dominion overevery living thing that moveth upon the earth (1:28). In the face of this Biblical evidence regarding the equality of the sexes, Milton explicitly writes Paradise Lost with Adam and Eve as the unequal caretakers of Eden. First, he structurally hints at the inequality between the two. In Adam and Eves back-and-forth discussion of whether or not they should separate, Adam receives forty more lines of dialogue than Eve, though the number of replies they make toward one another is equal. Second, while Genesis calls attention to both Adam and Eves equal creation in Gods image, Milton gives particular emphasis to the difference in nature of the two. Though both / Not equal, as thir sex not equal seemd; / For contemplation he and valor formd, / For softness she and sweet attractive Grace, / He for God only, she for God in him (IV.295-299). Here, we see that God gave Adam a contemplative nature and a superior intellect relative to Eve, who is inferior, in the mind / And inward faculties (VIII.541). In fact, Adam is placed so far above Eve in intellectual nature that Eve is incapable of hearing or understanding the dialogue between Adam and the divine Raphael: not capable her ear / Of what is high (VIII. 49-50). God intended for Adam to be more contemplative than Eve; He intended for Eve to be less concerned with knowledge, and to acquire it not on her own power, but through Adam.Such emphasis on the inequality of intellect and the general superiority of Adam over Eve is absent in Genesis. The implications of this are far-reaching, suggesting that Milton expands Genesis in order to present readers with what he perceives as God-given, and consequently inflexible, gender roles that were certainly prevalent in patriarchal England at the time. These roles also contribute to potentially placing the fault of mans fall on the shoulders of Eve. She implores Adam to separate from one another, in order to perform more work, eliminate distractio ns, and be more productive. This suggests that Eve is contemplating on her own, analyzing cause and effect, free from the direction of Adam though he warns her of the dangers of separation. Eves contemplation leads sure enough to her encounter with Satan and the eating of the forbidden fruit. Milton therefore implies that although her intentions were good, Eve stepped outside of her role on earth and will inevitably bear the consequences of such actions. Among other things, this will contribute to portraying Eve as a tragic heroine.One of the most essential and controversial issues regarding the creation story entails the concepts of free will and predestination and which of the two manifests itself in the fall of Adam and Eve. During his life, Milton had been a proponent of free will and it is evident in that the notion permeates Paradise Lost in a way that Genesis never comes close to doing. While the Genesis account makes no mention of the idea of free will, Milton refers to it d irectly: Within himself / The danger lies, yet lies within his power: / Against his will he can receive no harm, / But God left free the Will (IX.348-351). Within all individuals lies the ability to choose and with this power comes the ability to choose evil over good, but Milton makes it clear that no man can harm himself unless he chooses to. Five lines earlier, Adam claims that best are all things as the will / Of God ordaind them (344-345). When mentioning human free will, Milton capitilizes the word Will yet ceases to do so when mentioning the will of God. This indicates that in this context and in this story, Milton perceives mans free will as even more important and significant than the will of God, and that whatever harm may come upon man will be the result of his will, not Gods. While in Genesis the serpent merely guides and tempts Eve to taste the fruit from the forbidden treeYe shall not surely dieye shall be as Gods, knowing good and evil (3:4-5), Milton makes sure to ac knowledge the presence of choice in the temptation: Goddess humane, reach then, and freely taste (IX.732). As Milton was a proponent of free will during his time, he was also a supporter of free press, and the way in which it combated peoples ignorance of what was good and what was evil. Through a strong emphasis on the presence of free will, he not only justifies Gods punishment of Adam and Eve, but more importantly, he showed his readers that the choice between good and evil is there for them and that they need only to open their eyes in the face of temptation.

Invisible Man - 11097 Words

According to Goethe, We do not have to visit a madhouse to find disordered minds; our planet is the mental institution of the universe. Despite the hyperbolic nature of Goethe s statement, it holds some truth. Because of this element of truth, society looks to psychoanalysis as an important tool for understanding human nature. Furthermore, psychoanalytic criticism of authors, characters, and readers has a place in literary criticism that is as important as the place of psychoanalysis in society. This is because of the mimetic nature of much of modern literature. In fact, the psychoanalyst Jacques Lacan wrote, If psycho-analysis is to be constituted as the science of the unconscious, one must set out from the notion that the unconscious†¦show more content†¦Despite the limitations of his theories, their usefulness still exists, especially as a background for Jung and Lacan. The Freudian text at work in this analysis will be Civilization and Its Discontents. In this text, Freu d s theories about aggression and the death drive are related to societal tensions that isolate the individual. Carl Gustav Jung was somewhat of a son to Freud, but he quickly outgrew his father s theories, and, in an ironically ÂÅ'dipal conflict, overthrew Freud as the leading psychotherapist.(8) The buzzword of Jungian theory is archetype, so the text of his being used in this study is Four Archetypes. In The Critical Tradition, the editor gives the description of archetypes as structures deep in the human unconscious.(9) The editor continues and says, In Jungian analysis, the patient recapitulates his life and looks for the ways in which symbols of the above-mentioned archetypes have been embodied within its texture.(10) From Four Archetypes, the section on rebirth will be the most useful to this study. Jung s essay Rebirth includes descriptions of five different forms of rebirth along with their psychological implications. Jacques Lacan, a more recent theorist than Freud or Jun g, based his works on a revision of Freudian ideas. Lacan is the father of the philosophy of psychoanalysis. That is, he believed that psychoanalysis was a valid field of thought independent of its use as a medicinal therapy.(11) InShow MoreRelatedInvisible Man1346 Words   |  6 PagesJanelle Clovie Dr. Blanchard AP Literature 3 November 2017 Familial Connections in Invisible Man Family. It is a very fluid yet rigid idea. It has a wealth of definitions, all of which range in degree and magnitude, and vary from person to person; yet the concept of how a family should work and operate is very concrete in most American minds. Family is a bond that is crafted every second of everyday until it is powerful, and this can shape beliefs, outlooks, and confidence. A study found that childrenRead More Invisible Man Essay: Values of the Invisible Man1267 Words   |  6 PagesValues of the Invisible Man      Ã‚  Ã‚   Ralph Ellisons Invisible Man is the story of an educated black man who has been oppressed and controlled by white men throughout his life. As the narrator, he is nameless throughout the novel as he journeys from the South, where he studies at an all-black college, to Harlem where he joins a Communist-like party known as the Brotherhood. Throughout the novel, the narrator is on a search for his true identity. Several letters are given to him by outsiders thatRead More Invisible Man Essay: Self-Identity in Invisible Man1040 Words   |  5 PagesSelf-Identity in Invisible Man      Ã‚  Ã‚   In the novel, Invisible Man, the main character carries around a briefcase throughout the entire story. All of the possessions that he carries in that briefcase are mementos from learning experiences. Throughout the novel, the Invisible Man is searching for his identity and later discovers that his identity is in those items. As the narrator is leaving Marys house for the Brotherhood, he sees a Negro-doll bank in his room. He is angry that the dollRead MoreImprovisation Of The Invisible Man1392 Words   |  6 Pagesand Composition III February 15, 2017 Improvisational Music In Invisible Man â€Å"My only sin is in my skin, What did I do to be so black and blue?† The protagonist, the invisible man, is stoned from marijuana as he listened to Armstrong s rendition of What Did I Do to Be So Black and Blue and determined that invisibility gives one a slightly different sense of time, you re never quite on the beat. (Prologue.)† The invisible man respected Armstrong for making something beautiful out of invisibilityRead MoreHamlet Invisible Man1412 Words   |  6 Pagesthe need to search for . In Shakespeare’s â€Å"Hamlet† and Ellison’s Invisible Man, the feminine character traits of the protagonists are alluded to as the cause of their failures, which supports the idea that the inward battle between masculinity and femininity exist as the characters journey closer to their identity. â€Å"It has been generally believed that males stand as opposed to females physically, intellectually, and emotionally. Man is supposed to be strong, courageous, rational and sexually aggressive;Read MoreThe Evolution of the Invisible Man in Invisible Man by Ralph Ellison1032 Words   |  5 PagesThe Evolution of the Invisible Man in Invisible Man by Ralph Ellison In everyones life, there are growing experiences. People evolve not only physically as they get older but also ideologically. Perhaps they might become wiser or shrug off the trendy doctrines that may have tried to shape their destiny long ago. Ralph Ellison illustrates this struggle of change in Invisible Man. The novel begins with a naà ¯ve young, black man in the South caught under the evil boot of racism. As the novelRead MoreThe Narrator As An Invisible Man1305 Words   |  6 Pageshimself to the reader as an invisible man. The Narrator makes it clear that he is not actually invisible but is considered as such because people refuse to see him. The Narrator is speaking from an underground space illuminated by a ridiculous number of light bulbs underneath a whites-only building. He goes on to tell the reader that he was not always in this predicament and begins to tell the tale of his younger days which led him to his current situation. Invisible Man pleads that the reader bearRead More Invisible Man Essay: Invisible Man and the Pre-Made Identity1559 Words   |  7 PagesInvisible Man and the Pre-Made Identity    Society forms definitions, or stereotypes, of people according to the color of their skin, their economic status, or where they live. Stereotypes define how society believes these people should act and how they should be treated. These stereotypes are, in effect, a pre-made identity. There are three options an individual must face when presented with this pre-made identity. The individual can accept this identity as his/her own. This would maximizeRead MoreThe Brotherhoods in the Invisible Man2033 Words   |  9 PagesThe Brotherhood in the Invisible Man Brotherhoods are associations, usually of men, that unite for common purposes. The members in the brotherhood typically respect one another, defend one another, and cooperate to obtain specific goals. The American Federation of Labor (AFL) was one of the first federations of labor unions in the United States, whose goal is to create better employment opportunities for workers. Kappa Sigma and Sigma Chi are two of the largest university fraternities in the countryRead More The Invisible Man Essay964 Words   |  4 Pages The Invisible Man, by H.G. Wells, is composed of many small themes that combined to form two major themes in the novel. Some of the minor themes are acting before thinking and denial of unexplainable events. It is based on the two major themes of science experiments gone wrong and the ignorance of society. nbsp;nbsp;nbsp;nbsp;nbsp;The most important theme in the novel was the experiment that Griffin, the invisible man, was working and it was not going exactly as planned. The way that the experiment

Movie Analysis Rosewood - 631 Words

Name: Subject: Teacher: Date of Submission: Discussion Question: Rosewood (1997): Movie Analysis Rosewood is a film based on the historic events that transpired in the 1923 Rosewood massacre. The film includes fictional characters and some alterations to the historical accounts. Actor Ving Rhames plays the role of a man who travels to the city and becomes a witness of the horrific events. His character is essential for the film, because he makes the film a movie rather than a documentary. Two more characters included in the story provide different perspectives of the Rosewood massacre. Don Cheadle plays that role of Sylvester, who becomes a witness, and Jon Voight acts as a white storeowner, who lives in a†¦show more content†¦(Gannon, 46) In the historical events of the Rosewood massacre, a woman claimed rape by a black man, yet her story is still not confirmed nor proven. The result was the lynching of a black person, the retaliation from the black community, and the destruction of Rosewood and the death of si x black and two white individuals (D’Orso, 52). The movie illustrates a high level of carnage in the town, and the use of KKK, which is not accurate according to historical facts. It demonstrates the producers attempt to create the element of dramatization, and the emotional effect of the movie. In truth, there is a lot of fabrication of the story; however, the producer applies some elements of the true story that occurred in Rosewood. Based on the movie, the main aim was to provide a movie that is emotionally moving which affects racial affiliation in terms black or white (Gannon, 61). Some of the scenes focus on the emotional reaction, and the depiction of the movie focus on the concept of outside looking in. The three main characters are not from the town, which coincides with a lack of having a witness to narrate the events in Rosewood at the time of the massacre. Using individuals from outside the town provides a new dimension to the story, because their presence in the town allows the audience to get an idea of what occurred, but it is not an accurate illustration of the events (D’Orso, 74). The variations highlight the lack of actual evidence, and the use ofShow MoreRelatedThe Five Dysfunctions of a Team a Leadership Fable46009 Words   |  185 Pagespermitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, 978-750-8400, fax 978-646-8600, or on the Web at www.copyright.com. Requests to the publisher for permission should be addressed to the Permissions Department, John Wiley Sons, Inc., 111 River Street, Hoboken, NJ 07030Read MoreFundamentals of Hrm263904 Words   |  1056 Pagespermitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc. 222 Rosewood Drive, Danvers, MA 01923, website www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley Sons, Inc., 111 River Street, Hoboken, NJ 07030-5774, (201)748-6011, fax (201)748-6008,Read MoreMarketing Mistakes and Successes175322 Words   |  702 Pagespermitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc. 222 Rosewood Drive, Danvers, MA 01923, website www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley Sons, Inc., 111 River Street, Hoboken, NJ 07030-5774, (201)748-6011, fax (201)748-6008Read MoreEdexcel Igcse Economics Answer49663 Words   |  199 Pagesorganises other production factors. He has purchased some capital and hired two drivers to help him out. Exam practice – Mehreen Carpets: (a) Renewable resources used by Mehreen Carpets that are mentioned in the case study include wool and rosewood. (b) The loom is an example of fixed capital. It is not used up in production like working capital. It is used to make carpets and will be used repeatedly by the business. Answers: Section B: Business (a) Machinery, tools, computers and otherRead MoreInvestment and Economic Moats46074 Words   |  185 Pagespermitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley Sons, Inc., 111 River Street, Hoboken, NJ Read MoreProject Managment Case Studies214937 Words   |  860 Pagespermitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 750-4470, or on the Web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley Sons, Inc., 111 River Street, Hoboken, NJ 07030Read MoreCoaching Salespeople Into Sales Champions110684 Words   |  443 Pagespermitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 22 2 Rosewood Drive, Danvers, MA 01923, (978)750-8400, fax (978) 6468600, or on the Web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley Sons, Inc., 111 River Street, Hoboken, NJ 07030

Essay on Feminist Ideas in Margaret Atwoods The...

Feminist Ideas in Margaret Atwoods The Handmaids Tale For this essay, we focused strictly on critics reactions to Margaret Atwoods The Handmaids Tale. For the most part, we found two separate opinions about The Handmaids Tale, concerning feminism. One opinion is that it is a feminist novel, and the opposing opinion that it is not. Feminism: A doctrine advocating social, political, and economic rights for women equal to those of men as recorded in Websters Dictionary. This topic is prevalent in the novel The Handmaids Tale. Margaret Atwood, a Canadian writer, spends most of her time featuring women in her books, novels, and poetry that examine their relationships in society. In the book Atwood centers her novel on a girl whom†¦show more content†¦Atwood used Offred to express her ideas on pornography. Atwood obviously does not like it. But, in another sense, she emphasizes the fact that Aunt Lydia lies to Offred and the others when saying that it is how life used to be. Atwood never disregards the fact that women have been misre presented both by themselves and by men. She is careful to go through the whole novel placing no blame, and leaving the questions to the reader. How did this society get to this point? Could this really happen? Are we doing anything to prevent it? In the novel there is no real one strong force. Especially no male or female dominant role, which makes it hard to decide who is to blame. Feminism is clear throughout the book, and Atwood represents women very well. Many readers have questioned the novels character as a feminist critique. The Handmaids Tale delivers a conservative interpretation of womens ideal social actions, advocating what looks more like traditional femininity, rather than revolutionary feminism. Atwoods main character, Offred, has fantasies of being free. But Offreds vision of freedom is very un-feministic. For instance, at the beginning on The Handmaids Tale, Offred dreams of things she is sometimes allowed to do, such as help to bake bread. Or I would help Rita make the bread, sinking my hands into that soft resistant warmth which is so much like flesh (11).Show MoreRelatedMargaret Atwood : A Social Activist1225 Words   |  5 PagesMargaret Atwood: a Social Activist Through Feminist Literature The 1980s signified the continuation of an era of social and political upheaval in the United States of America. At the forefront was a socially conservative agenda that aimed to rescind women’s rights only ratified less than a decade before, a marked display of the nation’s desire to uphold traditional values that defined the preceding generation (Franà §oise). Among the devastating political climate, however, was Margaret Atwood:Read MoreThe Characters of Women in The Handmaids Tale and The Bell Jar1504 Words   |  7 Pages Women in The Handmaids Tale and The Bell Jar nbsp; Sylvia Plaths renowned autobiographical legend The Bell Jar and Margaret Atwoods fictional masterpiece The handmaids tale are the two emotional feminist stories, which basically involve the womens struggle. Narrated with a touching tone and filled with an intense feminist voice, both novels explore the conflict of their respective protagonists in a male dominated society. In spite of several extraordinary similarities in termsRead More Feminism In The Handmaids Tale Essay1588 Words   |  7 PagesFeminism In The Handmaids Tale      Ã‚  Ã‚   Feminism as we know it began in the mid 1960s as the Womens Liberation Movement. Among its chief tenants is the idea of womens empowerment, the idea that women are capable of doing and should be allowed to do anything men can do. Feminists believe that neither sex is naturally superior. They stand behind the idea that women are inherently just as strong and intelligent as the so-called stronger sex. Many writers have taken up the cause of feminismRead MoreThe Handmaid s Tale By Margaret Atwood1709 Words   |  7 PagesOne of Atwood’s bestselling novel is The Handmaid’s Tale, a disturbing dystopian fiction novel. The Handmaid’s Tale is a complex tale of a woman’s life living in a society that endorses sexual slavery and inequality through oppression and fear. The female characters in Margaret Atwood’s novel demonstrates how these issues affects women’s lives. Offred is the individual with whom we sympathize and experience t hese issues. In The Handmaid’s Tale, Margaret Atwood addresses her perception of the ongoingRead MoreEssay on The Dystopia in Margaret Atwoods The Handmaids Tale1098 Words   |  5 PagesThe Dystopia in Margaret Atwoods The Handmaids Tale Offred is a Handmaid in what used to be the United States, now the theocratic Republic of Gilead. In order to create Gileads idea of a more perfect society, they have reverted to taking the Book of Genesis at its word. Women no longer have any privileges; they cannot work, have their own bank accounts, or own anything. The also are not allowed to read or even chose who they want to marry. Women are taught that they should be subservientRead MoreFeminism In The Handmaids Tale1709 Words   |  7 Pagesof Gilead, a dystopian world with a patriarchal society, is displayed in Atwood’s, The Handmaid’s Tale. More specifically, the novel takes place in what used to be considered the United States but is now being called the Republic of Gilead where freedoms and rights have been excluded, especially for women. The society nurtures a â€Å"theocratic, patriarchal, nightmare world created by men, with the complicity of women† (â€Å"Margaret (Eleanor) Atwood†). The separation of the freedoms between the genders createdRead MoreShort Story By Margaret Atwood1031 Words   |  5 PagesMargaret Atwood once said, â€Å"I spent much of my childhood in northern Quebec, and often there was no radio, no television - there wasn’t a lot to entertain us. When it rained, I stayed inside reading, writing, drawing.† Born on November 18, 1939, she spent half her childhood moving to different places for her father’s study of entomology (insects). She obtained her love of writing through the different experiences that traveling provided as well as the encouragement of her parents. Though she didRead MoreThe Handmaid s Tale Of Women1858 Words   |  8 PagesParents typically don’t want their children reading in depth books about sex; however, The Handmaid’s Tale offers great fictional examples that teach sexism and the mistreatment of women, yet these examples can lead some in the wrong way. Therefore depending on the view in society, The Handmaid’s tale should be banned or kept to certain areas of the world because of the unfair treatment of women. The Handmaid’s Tale is about Offered as she shares her thoughts and experiences in a journal-like form andRead MoreThemes in Literature991 Words   |  4 Pagesparticular example of this occurrance can be seen in Margaret Atwood’s The Handmaid’s Tale and William Shakespeare’s The Taming of the Shrew. Although these works have been written in very different time periods and use separate styles, there are two themes which link both stories and convey a very similar message. 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Lord Byron s Manfred, The Iconic Overbearing And Guilt...

Beyond the scope of the mystic and supernatural world that exists in Lord Byron’s Manfred, the iconic overbearing and guilt-stricken Manfred has influenced the Byronic archetype to transcend beyond the gothic setting into today’s modern pop culture. Extending outside the gothic genre, which is characterized by the â€Å"macabre, mysterious, supernatural, and terrifying†, the haunting settings of looming, isolated landscapes, and dark forbidding symbolism, the Byronic hero archetype still exists in even the popular science fiction genre, with its themes rooted in dystopian and post-apocalyptic environments (Lynch and Stillinger 584). For instance, the Byronic hero archetype is portrayed in Hideki Anno’s Neon Genesis Evangelion through the†¦show more content†¦This precise description of Manfred in total isolation in a gothic setting is also explored in Sheley’s â€Å"Demolished worlds: Manfred and sublime (unburial)† where Sheley disc usses how the space that exists in Manfred functions as a place of â€Å"skeptical rendition of nature† using to illustrate Manfred’s destruction through the â€Å"unrestrained spaces of nature† that oppresses Manfred (Sheley). Through the descriptions of Manfred’s world as its own microcosm, Byron illustrates Manfred’s agonizing imprisonment and enclosure within a universe where unworldly settings such as â€Å"Of mountains inaccessible are haunts† exist, and a setting that allows the eerie existence of imaginative phenomenon to exist such as Manfred’s abilities to conjure spirits at will (Byron 640; 1.1.33). The concepts of the Byronic Hero’s own personal flaws tie in perfectly with the surrounding the character exists in, as it shows how the setting becomes a mirror into the character’s psyche. In Nicholson’s â€Å"Byron and the Drama of Temptation†, Nicholson discusses Byron’s obsession with writ ing with â€Å"action† and less so about â€Å"abstract ideas†, which Nicholson discusses drawn from Byron’s gravitation toward subjects such as history, anthropology, and â€Å"comparative life and manners of people†(Nicholson). Byron’s obsession with underscoring â€Å"poems of action† is shown in Manfred, which Nicholson argues is essential to Byron’s narratives as a â€Å"drama of exile† where

Five Minds for the Future free essay sample

About the Author:2 Summary2 Applying the Book to Human Resource Management6 Conclusion6 About the Author: Howard Gardner is a renowned American Psychologist and writer who currently holds a position as an adjunct professor at Harvard University. Among numerous honors, Gardner had received a MacArthur Prize Fellowship and honorary degrees from twenty-nine colleges and universities, including institutions in Bulgaria, Greece, Italy, South Korea and Spain. In 2005 and 2008, he was selected by Foreign Policy and Prospect magazines as one of the 100 most influential public intellectuals in the world. Gardner’s famous books include Responsibility at Work, Changing Minds, Good Work: Theory and Practice, Multiple intelligences and Five Minds for the Future. Summary This book revolves around the five minds that Howard Gardner perceives to be an ideal achievement for the future generations. Gardner believes that in order to overcome the challenges of the future, one has to be well equipped with all of these five minds. With a comprehensive outlook on each mind, Gardner presents in front of us, a beautiful arrangement of reasons explaining why he believes one should possess these features of a mind. He emphasizes that it may not be possible to achieve each characteristic of the minds mentioned by Gardner to the optimum level, one can always attempt to accomplish a certain level of each mindset in order to live a successful and balanced mind in the future. Gardner strongly believes that these minds prepare us to face the unexpected. Whereas these minds have played a significant role in the history, they are even more essential for us because of the array of externalities emerging in the future. The five minds that Gardner throws light upon are: 1. The Disciplined Mind 2. The Synthesizing Mind 3. The Creating Mind 4. The Ethical Mind 5. The Respectful Mind Gardner informs us that these five minds are chosen from the plethora of other mind characteristics that are essential for human effectiveness in the future. The reason why Gardner believes that these minds are more crucial to develop is that they cover the cognitive as well as the behavioral part of the human activities. They also encompass the needs of the society and the requirement of an individual in it. Gardner thinks that Education plays a vital role in developing all of these roles, however due to the ancestral conservation of the society; development of such mindsets has not been largely served by the function of education. We still do not encourage disciplines like liberal arts and social sciences to be a curriculum for the training of individuals. These disciplines help an individual identify himself and then realize his or her potential. Another strong reason which Gardner presents as a support for the need for the development of these minds is the fast track dynamics of the globe. With changes occurring within flick of an eye, one has to be armed with a mindset that can cope up with the ups and downs that these changes bring along. Hence science is not the only field that can suffice the need of human knowledge. We need to broaden the spectrum of our educational systems, for they largely rely on preparing us in a method that is now obsolete. Hence, the formal education systems are preparing us for the past, not for the future. Gardner signifies that the challenges of globalization need to be met with a holistic approach towards learning, where an individual is taught not just books, but lessons of life. Gardner regards the spiritual and humanistic stances to be strong players in determining an individual’s viewpoint towards life. Moving forward, Gardner describes each type of mind characteristics and underlines what steps a human should take to achieve the characteristic. Starting from the disciplined mind, Gardner defines it as a mind that is well equipped with traditional and modern erudite disciplines like history, math and science. The knowledge should not limit to the boundaries of formal education and one should dive into the depths in order to understand the core concepts. Gardner believes that a scholarly mind channelizes human thoughts and gives it a direction. If a mind is not schooled properly, it is likely to get carried away by unnecessary beliefs. Facts and statistics are not just bits and pieces of information. They have a lot to comprehend and therefore, a mind ready for the future should be well trained in essential disciplines. Next, Gardner informs us about the Synthesizing mind and its course of action. He highlights that a synthesizing mind is capable to extract the relevant information from the floods of information directed towards us, screens it and uses it in complement to the activities that demand its employment. Linking together ideas and concepts have largely become a key to understanding the complexities. If one has the ability to weave together strands of information and develop a strategy that is on the go, he is highly likely to excel in the future. Another mind characteristic that Gardner throws light over is the Creating mind and its relevance to the future. A creating mind always comes up with questions that help you enter new genres and explore the existing ones. Gardner signifies that the major reason why humans still have control is because of the spark of innovation in them which computers cannot come up with. Creativity is something which the world runs after and the reason for that is the dynamics of the world. Every idea once executed soon becomes obsolete. Hence, the globe demands constant supply of creativity in order to thrive. Bringing the social realm into the picture, Gardner develops the idea of a Respectful mind and its need of the hour. A respectful mind incorporates differences among groups, encouraging diversity and pluralism. A person who develops a respectful mind develops a tendency in him that acknowledges and accepts the distinctiveness of each human group. Dealing with stereotypes and prejudices is no big deal for the mind and the concept of civil society is deep rooted in every respectful mind. Being empathic towards those around, this mind helps you deal with the collectivist nature of a human and the conflicts that come under its baggage. Lastly, Gardner talks about the Ethical mind that keeps ethical framework as a forerunner in the decision making process at the workplace and elsewhere. Recognizing the ethical relativity, this mind feature exhibits abidance of values and principles that shape up our character. With a variety of mirror tests and other variables, this mind enables a person to hear the voice of its conscience. With the constant motive of self-interest of every organization, the ethical mind protects an individual from becoming a slave to his materialistic instincts. Such mind also helps an individual deal with the daily work issues that pose the question of right and wrong on his table. Gardner believes if our educational systems help our children develop all of these five minds, they will definitely be competent enough to tackle the challenges that the future has in store for them. A good balance of all of these five minds is an ideal personality for the future times. Applying the Book to Human Resource Management Applying Gardner’s five minds to the discipline of human resource management can reveal extremely beneficial outcomes. Gardner believes that the training and development of an organization should incorporate activities that nurture these minds and individuals. As these minds are strongly related to the needs of an employee on a daily basis, training programs designed on the foundation of these five minds can result in an organization achieving human capital that is ready to solve any issue that can emerge in the future. From the succeeding in a decision making process to functioning in a demanding workplace, the minds serve as constant innovating factors enriching the organization. an essential function of human resource management departments of the organizations is to conduct performance appraisals. such appraisals are often subjected to criticism on the fact that each employee possesses a different mindset and hence should be evaluated accordingly. If the performance management systems are designed keeping in mind these mind types, they can highlight  to the employee their current status and provide a concrete vision as to what are the expectations from that employee. Conclusion Howard Gardner’s Five Minds for the Future is a book that is an enriching collection of guidelines that not only precautions but also prepares us for the upcoming challenges of the future. With Gardner’s rich and relatable explanations, it definitely broadens the horizon of the reader and takes him into an in depth insight of himself and of those around him. Hence, this book is an ideal read for every occupation.

A trust-based consumer decision-making - Myassignmenthelp.Com

Question: Discuss about the A trust-based consumer decision-making. Answer: Introduction The present report is explores the market for Coles, second largest retail organization. It examines the primary market of the organization and the nature of competition in the industry. It examines the role of consumer behavior in the purchase decision making of the companies. Company Coles Supermarket is an Australian retail market and consumer service chain. The company has headquarters in Melbourne and the parent company of the organization is Wesfarmers. Coles was founded in 1914 in Collingwood, Melbourne. It has more than 100,000 employees and considered as the second largest supermarket chain in Australia. The biggest rival of the company is Woolworths, along with which it holds 80% of the net supermarket share of the country (Coles, 2017). Product/Service Coles is operational in a number of sectors in the retail industry. It sells groceries and household consumables in different supermarkets in Australia and New Zealand. The company also sells liquor through the retail stores. It also sells petrol and other petroleum products through its retail stores. Coles also provide financial services to the customers and there are several hotels, which operate under the same name (IBIS, 2017). Coles is a retail organization, which sells retail products at its stores. It also has an online store through which the customers can buy product from online mediums. It also provides online home delivery services. Coles also has seven private label brands which the company is planning to consolidate into the major brand (Khan, 2011). In addition to it, the company also has a private clothing brand. Coles provide a mid-price product range, which means that the product is designed to match the branded products of the organization. In the category of gourmet foods, the company can be considered as the producer of high quality food and is considered as the provider of high quality products at expensive rates. Consumer Coles supermarket is spread all across Australia and New Zealand. The retail stores of the company are spread all across the country. However, for this report, the target market of Box hill community is taken. It is a primary suburb of Melbourne, Australia situated in the East of the major business district of Melbourne. It is known as City of Whitehorse and the local government is also recognized with the same name. The estimated resident population of the area is 8,926 people and the usual resident population is 8,446 (id Community, 2017). Box Hill is popular for its multicultural diversity with a significant population of Chinese born as well as Indians. According to the recent statistics, aboriginal and Torres Strait Islander are 16 in number, and the Australian citizens are 6,353 in number (id Community, 2017). The population with permanent or temporary employment is 3,921 in number and there are approximately 180 overseas visitors in the country (id Community, 2017). The charac teristics and the preference of Chinese origin customers are different which are needed to be addressed in the retail stores of the company (IBIS, 2017). Industry Analysis and Market Trends All across the globe, there has been a significant shift in the business operations of retail companies, which are also observed in the Australian companies. In a global perspective, several changes have been realized such as customer attraction towards the specialty stores and expectations of more personal retail experience. The customers are looking for retail stores with personality and expectations of retail experience (Brady, Cravens, Maister, Peter, Thompson, Walker, 2007). The brick and mortar retail stores are becoming less fashionable for the customers and they are attracted towards online retail stores. As a result, several retail organizations are consolidating their stores, real estate, and employees to enhance their overall profitability. The success of the organization relies on its internationals reach, use of different retail platforms, accessibility and the speed of operations (Brei, Vieira Matos, 2014). Another significant trend of the retail industry is the thriving e-commerce sector. With time, the number of people going to the physical stores is becoming less and as a result of which the number of physical stores has also declined. In the present times, it is important that the retailers use multi-channels to thrive and enter into foreign markets. PESTLE Analysis The PESTLE analysis as conducted in the appendix shows that the retail industry is influenced by a number of external factors. The political conditions of Australia are quite stable which is beneficial for the retail companies. Moreover, the government has developed regulations to reduce the duopoly of Woolworths and Wesfarmers in the retail industry. The economic growth of the country also affects the performance of the organization. If the economy is growing at a fast pace, the company will benefit from the high sales. In another case, there will be a higher unemployment rate of the country and the overall sales will be declined. The retail industry is also influenced by the political stability of the country. It includes the foreign investors and the trading partners of the location. The political conditions in Australia are stable which is ideal for the retail companies such as Coles (Rowsell, 2016). Economic profile of Australia Australia is a vibrant economy and has abundance of natural resources and a well-functioning legal system. It is an open economy and skilled workforce is available in the country. The tax rate in the country is 45% and the flat corporate tax is 30%. The regulatory environment of Australia is transparent and the labor market is supported by the employment code (Heritage, 2017). The financial performance is also influenced by these factors as it results in reduces sales. The financial growth of the company is stable. Although a recession hit the Australian economy in 2008, the retail industry has remained stabilized. The retail shopping experience should be in-line with the affordability of the customers (Chernev, 2007). The location is also significant in the choice of the customers. The shopping experience of the customers should be supported by the use of technology and efficient management of inventory. A service oriented architecture should be designed which supports the supply of different items in the retail outlets. The retail sector should identify the upcoming changes in technology and adapt accordingly. Self-service check out is another option which can enhance the consumer experience with the technology (Cravens Piercy, 2013). Regarding legal requirements, food licensing is a requirement in the retail industry and new retail outlets require permission from the countrys regulations. Coles has been participating in recycling activities, sourcing the food from ethnically sound practices and becoming a socially responsible business enterprise (Treadwell, 2017). Competitors Analysis In the recent times, several small-scale and foreign companies (Aldi) have surfaced in the retail industry. It has increased the competition and several big players are facing the impact of the entry of these small players. In the last few years, the market share of Coles has increased for better. Woolworth profits have declined over the years, especially, because of its unprofitable business. There are also several issues with the branding, advertising, and promotional techniques of the organization. Both the major players of the industry, Woolworths and Wesfarmers have adopted strategies related to price deflation, cost reduction, and reducing the overall cost to the organization. The recent trend shows that there are highly competitive market conditions and the consumers to remain attracted towards low-cost retailers. The companies are also focusing on increasing the supply chain productivity by reducing the overall cost to the organization. Woolworths is reducing its expenditure on different business activities such as marketing and property acquisition and procurement. Wesfarmers is also conducting similar measures to cut the operational cost to the organization (The Conversation, 2017). The profit margins are significantly low in the retail industry; therefore, such kind of competition can further decline them. Segmentation Analysis Major market segments The market segmentation is a crucial part in the development of the marketing strategy of an organization. It is important to define different market segments and develop the marketing strategy accordingly. The segmentation of the market is beneficial to identify the needs and the preferences of the target market and design an appropriate marketing strategy. In this regard, the market segmentation of the consumer market of Coles has been conducted (Lehmann Winer, 2008). The company has a major retail store in Box Hill where the majority is Mandarin community. The target market of the companies can be categorized on the basis of several different factors such as geographic, demographic, psychographic and behavioral segmentation. As per geographic factors, the market can be differentiated according to address, location, climate, and region. On the basis of demographic factors, the customer market can be divided as per the gender, age, wages and career. The psychographic segmentation d ivided the customer target market according to the attitude, value, religion, and the lifestyle of the customers. As per the behavioral segmentation, the market segment of the organization is divided as per the attitude, value and the degree of loyalty of the customers. Different market segments of the community are: Educated Professionals: In the recent years, the number of educated professionals has increased in Box Hill. It is due to the increased importance of education for occupation. These educated professionals rely on supermarket shopping, as they want to shop different household products from a dingle store. The number of people in Box Hill with Bachelor or high degree is 3,593, which is about 50% of the total population of the community. There has been a sudden increase of 15% from the next census (City of Whitehorse, 2017). Ethnicity: As per the 2011 statistics, the largest community of the Non-English speakers is Mandarin speakers. The population ratio of these people is about 9,934 whereas the Cantonese community has the population of 6,272 in Box hill (id Community, 2017). Therefore, the retail stores in this community should provide the product as per the choice and preference of this community. Household Income: The household income is another major factor in dividing the population. As per the Australian Consensus of Population 2011, the population can be divided into four groups, namely, lowest group, medium group, medium highest group, and highest group. The lowest group has a proportion of 22%, medium lowest has the proportion of 20%, medium highest has the proportion of 27% and the highest group has a proportion of 29% of total population (id Community, 2017). The statistics shows that the people of Box hills are prosperous and can buy costly or luxurious products (id Community, 2017). Primary and secondary markets The target markets refer to breaking the markets in different segments, which can be used to concentrate the marketing efforts of the organization. In target market, the organization triers to identify the markets whose needs are closely align with the product or the service offering of the organization. It can be used to increase the sales and increasing the success of the business. The target marketing increases the efficiency and the productivity of the organization. The target marketing enhances the marketing efforts of the organization. The company can strategize and focus its marketing efforts, which include promotion, pricing, and distribution of the products. The primary target market of the organization has been identified as: Working professionals (18-30 years, both male and female): The working professionals are the main target market of the organization. These are the educated, working professionals in which the household has more than one earning member. The number of working women in these households are high in number. These people have little time and want to shop from a single shop to save time. They are also attracted towards discounts and concessions. Coles is a discount retailer. The core competency of the organization is offering products at a low cost. Nevertheless, the quality of the product is maintained (Mooradian, Matzler Ring, 2014). Therefore, it is a primary market of the organization. The company has adopted several strategies such as using coupons, loyalty bonuses, and discounts to attract these customers. Mandarin Community (Women: age group: 18-45): The Mandarin community is the Chinese ethnic community, which have their own specific taste, needs, and preferences. The oriental food, oriental clothing, and household needs are quite different from the Australian choice and preference. The company serves and offers consumer products as per the choice of this ethnic community. Level of Involvement and Decision making These consumers are important in the functioning and the sales of the organization. The level of involvement of these communities is high. Therefore, the decision-making of the organization is dependent upon the characteristics and the preference of the primary and the secondary consumer segments. They have a significant role in the decision masking of the organization. The decision making of the organization is dependent upon the characteristics of the primary and the secondary market. The company sells the products according to the choice of the consumers. The degree of consumer involvement is dependent upon the degree of relevance to the customers. A consumer makes a decision after several deliberations. There are some consumer decisions, which require high degree of involvement from the consumers. In such cases, consumers make lots of queries before taking the final decision. It is high involvement purchase and usually involves high level of risk. The involvement of consumers is medium in retail purchases (Kim, Ferrin, Rao, 2008). Perceptual Map The perceptual map is the technique used by the marketing executives to identify the perception of the potential customers in the company. The relative position of the company is shown in comparison to the competing organizations. The company is compared in terms of product, product line or the brand. The perceptual map is important in identifying the potential customers of the organization. If a business organization is trying to expand its business, the perceptual pap is critical in identifying the overall efficiency of the expansion strategy. The perceptual map can be used to identify the target market segments, differentiating the clusters of business and identifying the corresponding attributes of different market segments. Perceptual map is used to identify the market potential of new products and services. There is quite a difference between what a business presume it can offer and what the consumers presume that the business can offer (Brady, Cravens, Maister, Peter, Thompson , Walker, 2007). There are several reasons such as miscommunication, lack of knowledge, and the impact of social media. The perceptual map of Coles has been developed in this project. According to the findings of the report, Coles offer products at low cost and high quality. The core competency of the organization is that it sells the product at low cost. However, the quality of the product is maintained. It can be identified why the company is identified as a low-cost and high-quality product. It is a consumer perception as the company sells the product at low cost. It sells its own personal brand products. These products are directly obtained from the suppliers; therefore, the cost of the product is low. However, with the help of various quality analysis measures, it maintains the quality of the products. Competitive Analysis SWOT of Coles Strengths Providing high quality at low cost Offering products in different categories Strong advertising capabilities High level of online order and delivery services Weaknesses Operating on lower margins Negative publicity surrounding unfair negotiation with suppliers Opportunity Increase in market share and improving supply chain of the organization Geographic expansion to different areas Threats Intense competition Low profit margins SWOT analysis of Woolworths (a major competitor) Strengths One of the oldest company in Australian retail market Renowned brand Weaknesses Negligible global presence No specific core competency Opportunity Promoting the brand through advertising Seeking growth through strategic acquisitions Threat Economic recession Competition from international players It can be identified that SWOT analysis of competitor and Coles that the Coles supermarket has certain core competencies. It sells low-cost products at high price. It has adapted to the market changes and technical developments. It has strong advertising capabilities which has resulted in large market share. Conclusion It can be concluded that the marketing activities have a crucial role in the overall marketing strategy of the organization. Coles is the second largest supermarket chain in Australia and New Zealand. The company has several retail stores in Australia and New Zealand. The core competency of the organization is offering low cost products at high quality range. For the report, the Box Hill community has been selected. The proportion of Mandarin population is high in the population of Box Hill community. Moreover, the educated and the young professionals are also high in number. The total count of the population is approximately 8000. The target market of Coles is selected as educated professionals and the Mandarin community. They have a high proportion in the population and can drive the sales of the organization. The company has adopted several strategies such as discounts, sales, and concessions to attract these customers. References Brady, E., Cravens, D., Maister, D., Peter, J., Thompson, A., Walker, O. (2007).Strategic marketing. North Ryde, NSW: McGraw-Hill Custom Publishing. Brei, V., Vieira, V., Matos, C. (2014). Meta-Analysis In Marketing.Revista Brasileira De Marketing,13(02), 84-97. https://dx.doi.org/10.5585/remark.v13i2.2681 Chernev, A. (2007).Strategic marketing analysis. [Place of publication not identified]: Brightstar Media. City of Whitehorse. (2017). City of Whitehorse. Life-stages Qualifications. [Online]. Available at: https://profile.id.com.au/whitehorse/age-by-qualifications?WebID=140 Accessed on: 3 January 2018]. Coles. (2017). About Us. [Online]. Available at: https://www.coles.com.au/ [Accessed on: 4 January 2017]. Cravens, D., Piercy, N. (2013).Strategic marketing. New York: McGraw-Hill/Irvin. Heritage. (2017). Index of Economic Freedom. [Online]. 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Boston [u.a.]: McGraw-Hill. Mooradian, T., Matzler, K., Ring, L. (2014).Strategic marketing. Harlow: Pearson. Rowsell, V. (2016). What 2015 holds for Australian retail. The Australian. [Online]. Available at: https://www.theaustralian.com.au/business/business-spectator/what-2015-holds-for-australian-retail-/news-story/98915acd3758edf7d913f7ed8cc5dea7 [Accessed on: 3 January 2018]. The Conversation. (2016). Retail outlook: big retailers feel the pressure of new challengers. [Online]. Available at: https://theconversation.com/retail-outlook-big-retailers-feel-the-pressure-of-new-challengers-54745 [Accessed on: 3 January 2018]. Treadwell, L. (2017). The Role of Macro Environment in the Retail Industry. Small Business. [Online]. Available at: https://smallbusiness.chron.com/role-macro-environment-retail-industry-33419.html [Accessed on: 3 January 2018]. Web Alive. (2017). Australias Growing Ecommerce Industry and How It Is Changing Retail Trends. [Online]. 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