Invisible Man - 11097 Words

According to Goethe, We do not have to visit a madhouse to find disordered minds; our planet is the mental institution of the universe. Despite the hyperbolic nature of Goethe s statement, it holds some truth. Because of this element of truth, society looks to psychoanalysis as an important tool for understanding human nature. Furthermore, psychoanalytic criticism of authors, characters, and readers has a place in literary criticism that is as important as the place of psychoanalysis in society. This is because of the mimetic nature of much of modern literature. In fact, the psychoanalyst Jacques Lacan wrote, If psycho-analysis is to be constituted as the science of the unconscious, one must set out from the notion that the unconscious†¦show more content†¦Despite the limitations of his theories, their usefulness still exists, especially as a background for Jung and Lacan. The Freudian text at work in this analysis will be Civilization and Its Discontents. In this text, Freu d s theories about aggression and the death drive are related to societal tensions that isolate the individual. Carl Gustav Jung was somewhat of a son to Freud, but he quickly outgrew his father s theories, and, in an ironically ÂÅ'dipal conflict, overthrew Freud as the leading psychotherapist.(8) The buzzword of Jungian theory is archetype, so the text of his being used in this study is Four Archetypes. In The Critical Tradition, the editor gives the description of archetypes as structures deep in the human unconscious.(9) The editor continues and says, In Jungian analysis, the patient recapitulates his life and looks for the ways in which symbols of the above-mentioned archetypes have been embodied within its texture.(10) From Four Archetypes, the section on rebirth will be the most useful to this study. Jung s essay Rebirth includes descriptions of five different forms of rebirth along with their psychological implications. Jacques Lacan, a more recent theorist than Freud or Jun g, based his works on a revision of Freudian ideas. Lacan is the father of the philosophy of psychoanalysis. That is, he believed that psychoanalysis was a valid field of thought independent of its use as a medicinal therapy.(11) InShow MoreRelatedInvisible Man1346 Words   |  6 PagesJanelle Clovie Dr. Blanchard AP Literature 3 November 2017 Familial Connections in Invisible Man Family. It is a very fluid yet rigid idea. It has a wealth of definitions, all of which range in degree and magnitude, and vary from person to person; yet the concept of how a family should work and operate is very concrete in most American minds. Family is a bond that is crafted every second of everyday until it is powerful, and this can shape beliefs, outlooks, and confidence. A study found that childrenRead More Invisible Man Essay: Values of the Invisible Man1267 Words   |  6 PagesValues of the Invisible Man      Ã‚  Ã‚   Ralph Ellisons Invisible Man is the story of an educated black man who has been oppressed and controlled by white men throughout his life. As the narrator, he is nameless throughout the novel as he journeys from the South, where he studies at an all-black college, to Harlem where he joins a Communist-like party known as the Brotherhood. Throughout the novel, the narrator is on a search for his true identity. Several letters are given to him by outsiders thatRead More Invisible Man Essay: Self-Identity in Invisible Man1040 Words   |  5 PagesSelf-Identity in Invisible Man      Ã‚  Ã‚   In the novel, Invisible Man, the main character carries around a briefcase throughout the entire story. All of the possessions that he carries in that briefcase are mementos from learning experiences. Throughout the novel, the Invisible Man is searching for his identity and later discovers that his identity is in those items. As the narrator is leaving Marys house for the Brotherhood, he sees a Negro-doll bank in his room. He is angry that the dollRead MoreImprovisation Of The Invisible Man1392 Words   |  6 Pagesand Composition III February 15, 2017 Improvisational Music In Invisible Man â€Å"My only sin is in my skin, What did I do to be so black and blue?† The protagonist, the invisible man, is stoned from marijuana as he listened to Armstrong s rendition of What Did I Do to Be So Black and Blue and determined that invisibility gives one a slightly different sense of time, you re never quite on the beat. (Prologue.)† The invisible man respected Armstrong for making something beautiful out of invisibilityRead MoreHamlet Invisible Man1412 Words   |  6 Pagesthe need to search for . In Shakespeare’s â€Å"Hamlet† and Ellison’s Invisible Man, the feminine character traits of the protagonists are alluded to as the cause of their failures, which supports the idea that the inward battle between masculinity and femininity exist as the characters journey closer to their identity. â€Å"It has been generally believed that males stand as opposed to females physically, intellectually, and emotionally. Man is supposed to be strong, courageous, rational and sexually aggressive;Read MoreThe Evolution of the Invisible Man in Invisible Man by Ralph Ellison1032 Words   |  5 PagesThe Evolution of the Invisible Man in Invisible Man by Ralph Ellison In everyones life, there are growing experiences. People evolve not only physically as they get older but also ideologically. Perhaps they might become wiser or shrug off the trendy doctrines that may have tried to shape their destiny long ago. Ralph Ellison illustrates this struggle of change in Invisible Man. The novel begins with a naà ¯ve young, black man in the South caught under the evil boot of racism. As the novelRead MoreThe Narrator As An Invisible Man1305 Words   |  6 Pageshimself to the reader as an invisible man. The Narrator makes it clear that he is not actually invisible but is considered as such because people refuse to see him. The Narrator is speaking from an underground space illuminated by a ridiculous number of light bulbs underneath a whites-only building. He goes on to tell the reader that he was not always in this predicament and begins to tell the tale of his younger days which led him to his current situation. Invisible Man pleads that the reader bearRead More Invisible Man Essay: Invisible Man and the Pre-Made Identity1559 Words   |  7 PagesInvisible Man and the Pre-Made Identity    Society forms definitions, or stereotypes, of people according to the color of their skin, their economic status, or where they live. Stereotypes define how society believes these people should act and how they should be treated. These stereotypes are, in effect, a pre-made identity. There are three options an individual must face when presented with this pre-made identity. The individual can accept this identity as his/her own. This would maximizeRead MoreThe Brotherhoods in the Invisible Man2033 Words   |  9 PagesThe Brotherhood in the Invisible Man Brotherhoods are associations, usually of men, that unite for common purposes. The members in the brotherhood typically respect one another, defend one another, and cooperate to obtain specific goals. The American Federation of Labor (AFL) was one of the first federations of labor unions in the United States, whose goal is to create better employment opportunities for workers. Kappa Sigma and Sigma Chi are two of the largest university fraternities in the countryRead More The Invisible Man Essay964 Words   |  4 Pages The Invisible Man, by H.G. Wells, is composed of many small themes that combined to form two major themes in the novel. Some of the minor themes are acting before thinking and denial of unexplainable events. It is based on the two major themes of science experiments gone wrong and the ignorance of society. nbsp;nbsp;nbsp;nbsp;nbsp;The most important theme in the novel was the experiment that Griffin, the invisible man, was working and it was not going exactly as planned. The way that the experiment

Movie Analysis Rosewood - 631 Words

Name: Subject: Teacher: Date of Submission: Discussion Question: Rosewood (1997): Movie Analysis Rosewood is a film based on the historic events that transpired in the 1923 Rosewood massacre. The film includes fictional characters and some alterations to the historical accounts. Actor Ving Rhames plays the role of a man who travels to the city and becomes a witness of the horrific events. His character is essential for the film, because he makes the film a movie rather than a documentary. Two more characters included in the story provide different perspectives of the Rosewood massacre. Don Cheadle plays that role of Sylvester, who becomes a witness, and Jon Voight acts as a white storeowner, who lives in a†¦show more content†¦(Gannon, 46) In the historical events of the Rosewood massacre, a woman claimed rape by a black man, yet her story is still not confirmed nor proven. The result was the lynching of a black person, the retaliation from the black community, and the destruction of Rosewood and the death of si x black and two white individuals (D’Orso, 52). The movie illustrates a high level of carnage in the town, and the use of KKK, which is not accurate according to historical facts. It demonstrates the producers attempt to create the element of dramatization, and the emotional effect of the movie. In truth, there is a lot of fabrication of the story; however, the producer applies some elements of the true story that occurred in Rosewood. Based on the movie, the main aim was to provide a movie that is emotionally moving which affects racial affiliation in terms black or white (Gannon, 61). Some of the scenes focus on the emotional reaction, and the depiction of the movie focus on the concept of outside looking in. The three main characters are not from the town, which coincides with a lack of having a witness to narrate the events in Rosewood at the time of the massacre. Using individuals from outside the town provides a new dimension to the story, because their presence in the town allows the audience to get an idea of what occurred, but it is not an accurate illustration of the events (D’Orso, 74). The variations highlight the lack of actual evidence, and the use ofShow MoreRelatedThe Five Dysfunctions of a Team a Leadership Fable46009 Words   |  185 Pagespermitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, 978-750-8400, fax 978-646-8600, or on the Web at www.copyright.com. Requests to the publisher for permission should be addressed to the Permissions Department, John Wiley Sons, Inc., 111 River Street, Hoboken, NJ 07030Read MoreFundamentals of Hrm263904 Words   |  1056 Pagespermitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc. 222 Rosewood Drive, Danvers, MA 01923, website www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley Sons, Inc., 111 River Street, Hoboken, NJ 07030-5774, (201)748-6011, fax (201)748-6008,Read MoreMarketing Mistakes and Successes175322 Words   |  702 Pagespermitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc. 222 Rosewood Drive, Danvers, MA 01923, website www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley Sons, Inc., 111 River Street, Hoboken, NJ 07030-5774, (201)748-6011, fax (201)748-6008Read MoreEdexcel Igcse Economics Answer49663 Words   |  199 Pagesorganises other production factors. He has purchased some capital and hired two drivers to help him out. Exam practice – Mehreen Carpets: (a) Renewable resources used by Mehreen Carpets that are mentioned in the case study include wool and rosewood. (b) The loom is an example of fixed capital. It is not used up in production like working capital. It is used to make carpets and will be used repeatedly by the business. Answers: Section B: Business (a) Machinery, tools, computers and otherRead MoreInvestment and Economic Moats46074 Words   |  185 Pagespermitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley Sons, Inc., 111 River Street, Hoboken, NJ Read MoreProject Managment Case Studies214937 Words   |  860 Pagespermitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 750-4470, or on the Web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley Sons, Inc., 111 River Street, Hoboken, NJ 07030Read MoreCoaching Salespeople Into Sales Champions110684 Words   |  443 Pagespermitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 22 2 Rosewood Drive, Danvers, MA 01923, (978)750-8400, fax (978) 6468600, or on the Web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley Sons, Inc., 111 River Street, Hoboken, NJ 07030

Essay on Feminist Ideas in Margaret Atwoods The...

Feminist Ideas in Margaret Atwoods The Handmaids Tale For this essay, we focused strictly on critics reactions to Margaret Atwoods The Handmaids Tale. For the most part, we found two separate opinions about The Handmaids Tale, concerning feminism. One opinion is that it is a feminist novel, and the opposing opinion that it is not. Feminism: A doctrine advocating social, political, and economic rights for women equal to those of men as recorded in Websters Dictionary. This topic is prevalent in the novel The Handmaids Tale. Margaret Atwood, a Canadian writer, spends most of her time featuring women in her books, novels, and poetry that examine their relationships in society. In the book Atwood centers her novel on a girl whom†¦show more content†¦Atwood used Offred to express her ideas on pornography. Atwood obviously does not like it. But, in another sense, she emphasizes the fact that Aunt Lydia lies to Offred and the others when saying that it is how life used to be. Atwood never disregards the fact that women have been misre presented both by themselves and by men. She is careful to go through the whole novel placing no blame, and leaving the questions to the reader. How did this society get to this point? Could this really happen? Are we doing anything to prevent it? In the novel there is no real one strong force. Especially no male or female dominant role, which makes it hard to decide who is to blame. Feminism is clear throughout the book, and Atwood represents women very well. Many readers have questioned the novels character as a feminist critique. The Handmaids Tale delivers a conservative interpretation of womens ideal social actions, advocating what looks more like traditional femininity, rather than revolutionary feminism. Atwoods main character, Offred, has fantasies of being free. But Offreds vision of freedom is very un-feministic. For instance, at the beginning on The Handmaids Tale, Offred dreams of things she is sometimes allowed to do, such as help to bake bread. Or I would help Rita make the bread, sinking my hands into that soft resistant warmth which is so much like flesh (11).Show MoreRelatedMargaret Atwood : A Social Activist1225 Words   |  5 PagesMargaret Atwood: a Social Activist Through Feminist Literature The 1980s signified the continuation of an era of social and political upheaval in the United States of America. At the forefront was a socially conservative agenda that aimed to rescind women’s rights only ratified less than a decade before, a marked display of the nation’s desire to uphold traditional values that defined the preceding generation (Franà §oise). Among the devastating political climate, however, was Margaret Atwood:Read MoreThe Characters of Women in The Handmaids Tale and The Bell Jar1504 Words   |  7 Pages Women in The Handmaids Tale and The Bell Jar nbsp; Sylvia Plaths renowned autobiographical legend The Bell Jar and Margaret Atwoods fictional masterpiece The handmaids tale are the two emotional feminist stories, which basically involve the womens struggle. Narrated with a touching tone and filled with an intense feminist voice, both novels explore the conflict of their respective protagonists in a male dominated society. In spite of several extraordinary similarities in termsRead More Feminism In The Handmaids Tale Essay1588 Words   |  7 PagesFeminism In The Handmaids Tale      Ã‚  Ã‚   Feminism as we know it began in the mid 1960s as the Womens Liberation Movement. Among its chief tenants is the idea of womens empowerment, the idea that women are capable of doing and should be allowed to do anything men can do. Feminists believe that neither sex is naturally superior. They stand behind the idea that women are inherently just as strong and intelligent as the so-called stronger sex. Many writers have taken up the cause of feminismRead MoreThe Handmaid s Tale By Margaret Atwood1709 Words   |  7 PagesOne of Atwood’s bestselling novel is The Handmaid’s Tale, a disturbing dystopian fiction novel. The Handmaid’s Tale is a complex tale of a woman’s life living in a society that endorses sexual slavery and inequality through oppression and fear. The female characters in Margaret Atwood’s novel demonstrates how these issues affects women’s lives. Offred is the individual with whom we sympathize and experience t hese issues. In The Handmaid’s Tale, Margaret Atwood addresses her perception of the ongoingRead MoreEssay on The Dystopia in Margaret Atwoods The Handmaids Tale1098 Words   |  5 PagesThe Dystopia in Margaret Atwoods The Handmaids Tale Offred is a Handmaid in what used to be the United States, now the theocratic Republic of Gilead. In order to create Gileads idea of a more perfect society, they have reverted to taking the Book of Genesis at its word. Women no longer have any privileges; they cannot work, have their own bank accounts, or own anything. The also are not allowed to read or even chose who they want to marry. Women are taught that they should be subservientRead MoreFeminism In The Handmaids Tale1709 Words   |  7 Pagesof Gilead, a dystopian world with a patriarchal society, is displayed in Atwood’s, The Handmaid’s Tale. More specifically, the novel takes place in what used to be considered the United States but is now being called the Republic of Gilead where freedoms and rights have been excluded, especially for women. The society nurtures a â€Å"theocratic, patriarchal, nightmare world created by men, with the complicity of women† (â€Å"Margaret (Eleanor) Atwood†). The separation of the freedoms between the genders createdRead MoreShort Story By Margaret Atwood1031 Words   |  5 PagesMargaret Atwood once said, â€Å"I spent much of my childhood in northern Quebec, and often there was no radio, no television - there wasn’t a lot to entertain us. When it rained, I stayed inside reading, writing, drawing.† Born on November 18, 1939, she spent half her childhood moving to different places for her father’s study of entomology (insects). She obtained her love of writing through the different experiences that traveling provided as well as the encouragement of her parents. Though she didRead MoreThe Handmaid s Tale Of Women1858 Words   |  8 PagesParents typically don’t want their children reading in depth books about sex; however, The Handmaid’s Tale offers great fictional examples that teach sexism and the mistreatment of women, yet these examples can lead some in the wrong way. Therefore depending on the view in society, The Handmaid’s tale should be banned or kept to certain areas of the world because of the unfair treatment of women. The Handmaid’s Tale is about Offered as she shares her thoughts and experiences in a journal-like form andRead MoreThemes in Literature991 Words   |  4 Pagesparticular example of this occurrance can be seen in Margaret Atwood’s The Handmaid’s Tale and William Shakespeare’s The Taming of the Shrew. Although these works have been written in very different time periods and use separate styles, there are two themes which link both stories and convey a very similar message. Strict societal roles and the treatment of women in patriarchal societies are prevalent ideas in both Shakespeare’s play and Atwood’s novel. These themes are approached and dealt with differentlyRead MoreThe Handmaid s Tale By Margaret Atwood1516 Words   |  7 PagesThe Handmaid’s Tale, by Margaret Atwood, explores the idea of physical and mental oppression through hierarchy, patriarchy, manipulation of history, surveillance and finally, community identity; hence t he main character’s name â€Å"Offred† or ‘Of-Fred’ if you will. 1984, by George Orwell, covers this by including configuration of language; the characters have a new language called â€Å"Newspeak† and are also constantly watched by the government and the â€Å"Thought Police.† The hierarchy in The Handmaid’s Tale

Lord Byron s Manfred, The Iconic Overbearing And Guilt...

Beyond the scope of the mystic and supernatural world that exists in Lord Byron’s Manfred, the iconic overbearing and guilt-stricken Manfred has influenced the Byronic archetype to transcend beyond the gothic setting into today’s modern pop culture. Extending outside the gothic genre, which is characterized by the â€Å"macabre, mysterious, supernatural, and terrifying†, the haunting settings of looming, isolated landscapes, and dark forbidding symbolism, the Byronic hero archetype still exists in even the popular science fiction genre, with its themes rooted in dystopian and post-apocalyptic environments (Lynch and Stillinger 584). For instance, the Byronic hero archetype is portrayed in Hideki Anno’s Neon Genesis Evangelion through the†¦show more content†¦This precise description of Manfred in total isolation in a gothic setting is also explored in Sheley’s â€Å"Demolished worlds: Manfred and sublime (unburial)† where Sheley disc usses how the space that exists in Manfred functions as a place of â€Å"skeptical rendition of nature† using to illustrate Manfred’s destruction through the â€Å"unrestrained spaces of nature† that oppresses Manfred (Sheley). Through the descriptions of Manfred’s world as its own microcosm, Byron illustrates Manfred’s agonizing imprisonment and enclosure within a universe where unworldly settings such as â€Å"Of mountains inaccessible are haunts† exist, and a setting that allows the eerie existence of imaginative phenomenon to exist such as Manfred’s abilities to conjure spirits at will (Byron 640; 1.1.33). The concepts of the Byronic Hero’s own personal flaws tie in perfectly with the surrounding the character exists in, as it shows how the setting becomes a mirror into the character’s psyche. In Nicholson’s â€Å"Byron and the Drama of Temptation†, Nicholson discusses Byron’s obsession with writ ing with â€Å"action† and less so about â€Å"abstract ideas†, which Nicholson discusses drawn from Byron’s gravitation toward subjects such as history, anthropology, and â€Å"comparative life and manners of people†(Nicholson). Byron’s obsession with underscoring â€Å"poems of action† is shown in Manfred, which Nicholson argues is essential to Byron’s narratives as a â€Å"drama of exile† where

Five Minds for the Future free essay sample

About the Author:2 Summary2 Applying the Book to Human Resource Management6 Conclusion6 About the Author: Howard Gardner is a renowned American Psychologist and writer who currently holds a position as an adjunct professor at Harvard University. Among numerous honors, Gardner had received a MacArthur Prize Fellowship and honorary degrees from twenty-nine colleges and universities, including institutions in Bulgaria, Greece, Italy, South Korea and Spain. In 2005 and 2008, he was selected by Foreign Policy and Prospect magazines as one of the 100 most influential public intellectuals in the world. Gardner’s famous books include Responsibility at Work, Changing Minds, Good Work: Theory and Practice, Multiple intelligences and Five Minds for the Future. Summary This book revolves around the five minds that Howard Gardner perceives to be an ideal achievement for the future generations. Gardner believes that in order to overcome the challenges of the future, one has to be well equipped with all of these five minds. With a comprehensive outlook on each mind, Gardner presents in front of us, a beautiful arrangement of reasons explaining why he believes one should possess these features of a mind. He emphasizes that it may not be possible to achieve each characteristic of the minds mentioned by Gardner to the optimum level, one can always attempt to accomplish a certain level of each mindset in order to live a successful and balanced mind in the future. Gardner strongly believes that these minds prepare us to face the unexpected. Whereas these minds have played a significant role in the history, they are even more essential for us because of the array of externalities emerging in the future. The five minds that Gardner throws light upon are: 1. The Disciplined Mind 2. The Synthesizing Mind 3. The Creating Mind 4. The Ethical Mind 5. The Respectful Mind Gardner informs us that these five minds are chosen from the plethora of other mind characteristics that are essential for human effectiveness in the future. The reason why Gardner believes that these minds are more crucial to develop is that they cover the cognitive as well as the behavioral part of the human activities. They also encompass the needs of the society and the requirement of an individual in it. Gardner thinks that Education plays a vital role in developing all of these roles, however due to the ancestral conservation of the society; development of such mindsets has not been largely served by the function of education. We still do not encourage disciplines like liberal arts and social sciences to be a curriculum for the training of individuals. These disciplines help an individual identify himself and then realize his or her potential. Another strong reason which Gardner presents as a support for the need for the development of these minds is the fast track dynamics of the globe. With changes occurring within flick of an eye, one has to be armed with a mindset that can cope up with the ups and downs that these changes bring along. Hence science is not the only field that can suffice the need of human knowledge. We need to broaden the spectrum of our educational systems, for they largely rely on preparing us in a method that is now obsolete. Hence, the formal education systems are preparing us for the past, not for the future. Gardner signifies that the challenges of globalization need to be met with a holistic approach towards learning, where an individual is taught not just books, but lessons of life. Gardner regards the spiritual and humanistic stances to be strong players in determining an individual’s viewpoint towards life. Moving forward, Gardner describes each type of mind characteristics and underlines what steps a human should take to achieve the characteristic. Starting from the disciplined mind, Gardner defines it as a mind that is well equipped with traditional and modern erudite disciplines like history, math and science. The knowledge should not limit to the boundaries of formal education and one should dive into the depths in order to understand the core concepts. Gardner believes that a scholarly mind channelizes human thoughts and gives it a direction. If a mind is not schooled properly, it is likely to get carried away by unnecessary beliefs. Facts and statistics are not just bits and pieces of information. They have a lot to comprehend and therefore, a mind ready for the future should be well trained in essential disciplines. Next, Gardner informs us about the Synthesizing mind and its course of action. He highlights that a synthesizing mind is capable to extract the relevant information from the floods of information directed towards us, screens it and uses it in complement to the activities that demand its employment. Linking together ideas and concepts have largely become a key to understanding the complexities. If one has the ability to weave together strands of information and develop a strategy that is on the go, he is highly likely to excel in the future. Another mind characteristic that Gardner throws light over is the Creating mind and its relevance to the future. A creating mind always comes up with questions that help you enter new genres and explore the existing ones. Gardner signifies that the major reason why humans still have control is because of the spark of innovation in them which computers cannot come up with. Creativity is something which the world runs after and the reason for that is the dynamics of the world. Every idea once executed soon becomes obsolete. Hence, the globe demands constant supply of creativity in order to thrive. Bringing the social realm into the picture, Gardner develops the idea of a Respectful mind and its need of the hour. A respectful mind incorporates differences among groups, encouraging diversity and pluralism. A person who develops a respectful mind develops a tendency in him that acknowledges and accepts the distinctiveness of each human group. Dealing with stereotypes and prejudices is no big deal for the mind and the concept of civil society is deep rooted in every respectful mind. Being empathic towards those around, this mind helps you deal with the collectivist nature of a human and the conflicts that come under its baggage. Lastly, Gardner talks about the Ethical mind that keeps ethical framework as a forerunner in the decision making process at the workplace and elsewhere. Recognizing the ethical relativity, this mind feature exhibits abidance of values and principles that shape up our character. With a variety of mirror tests and other variables, this mind enables a person to hear the voice of its conscience. With the constant motive of self-interest of every organization, the ethical mind protects an individual from becoming a slave to his materialistic instincts. Such mind also helps an individual deal with the daily work issues that pose the question of right and wrong on his table. Gardner believes if our educational systems help our children develop all of these five minds, they will definitely be competent enough to tackle the challenges that the future has in store for them. A good balance of all of these five minds is an ideal personality for the future times. Applying the Book to Human Resource Management Applying Gardner’s five minds to the discipline of human resource management can reveal extremely beneficial outcomes. Gardner believes that the training and development of an organization should incorporate activities that nurture these minds and individuals. As these minds are strongly related to the needs of an employee on a daily basis, training programs designed on the foundation of these five minds can result in an organization achieving human capital that is ready to solve any issue that can emerge in the future. From the succeeding in a decision making process to functioning in a demanding workplace, the minds serve as constant innovating factors enriching the organization. an essential function of human resource management departments of the organizations is to conduct performance appraisals. such appraisals are often subjected to criticism on the fact that each employee possesses a different mindset and hence should be evaluated accordingly. If the performance management systems are designed keeping in mind these mind types, they can highlight  to the employee their current status and provide a concrete vision as to what are the expectations from that employee. Conclusion Howard Gardner’s Five Minds for the Future is a book that is an enriching collection of guidelines that not only precautions but also prepares us for the upcoming challenges of the future. With Gardner’s rich and relatable explanations, it definitely broadens the horizon of the reader and takes him into an in depth insight of himself and of those around him. Hence, this book is an ideal read for every occupation.

A trust-based consumer decision-making - Myassignmenthelp.Com

Question: Discuss about the A trust-based consumer decision-making. Answer: Introduction The present report is explores the market for Coles, second largest retail organization. It examines the primary market of the organization and the nature of competition in the industry. It examines the role of consumer behavior in the purchase decision making of the companies. Company Coles Supermarket is an Australian retail market and consumer service chain. The company has headquarters in Melbourne and the parent company of the organization is Wesfarmers. Coles was founded in 1914 in Collingwood, Melbourne. It has more than 100,000 employees and considered as the second largest supermarket chain in Australia. The biggest rival of the company is Woolworths, along with which it holds 80% of the net supermarket share of the country (Coles, 2017). Product/Service Coles is operational in a number of sectors in the retail industry. It sells groceries and household consumables in different supermarkets in Australia and New Zealand. The company also sells liquor through the retail stores. It also sells petrol and other petroleum products through its retail stores. Coles also provide financial services to the customers and there are several hotels, which operate under the same name (IBIS, 2017). Coles is a retail organization, which sells retail products at its stores. It also has an online store through which the customers can buy product from online mediums. It also provides online home delivery services. Coles also has seven private label brands which the company is planning to consolidate into the major brand (Khan, 2011). In addition to it, the company also has a private clothing brand. Coles provide a mid-price product range, which means that the product is designed to match the branded products of the organization. In the category of gourmet foods, the company can be considered as the producer of high quality food and is considered as the provider of high quality products at expensive rates. Consumer Coles supermarket is spread all across Australia and New Zealand. The retail stores of the company are spread all across the country. However, for this report, the target market of Box hill community is taken. It is a primary suburb of Melbourne, Australia situated in the East of the major business district of Melbourne. It is known as City of Whitehorse and the local government is also recognized with the same name. The estimated resident population of the area is 8,926 people and the usual resident population is 8,446 (id Community, 2017). Box Hill is popular for its multicultural diversity with a significant population of Chinese born as well as Indians. According to the recent statistics, aboriginal and Torres Strait Islander are 16 in number, and the Australian citizens are 6,353 in number (id Community, 2017). The population with permanent or temporary employment is 3,921 in number and there are approximately 180 overseas visitors in the country (id Community, 2017). The charac teristics and the preference of Chinese origin customers are different which are needed to be addressed in the retail stores of the company (IBIS, 2017). Industry Analysis and Market Trends All across the globe, there has been a significant shift in the business operations of retail companies, which are also observed in the Australian companies. In a global perspective, several changes have been realized such as customer attraction towards the specialty stores and expectations of more personal retail experience. The customers are looking for retail stores with personality and expectations of retail experience (Brady, Cravens, Maister, Peter, Thompson, Walker, 2007). The brick and mortar retail stores are becoming less fashionable for the customers and they are attracted towards online retail stores. As a result, several retail organizations are consolidating their stores, real estate, and employees to enhance their overall profitability. The success of the organization relies on its internationals reach, use of different retail platforms, accessibility and the speed of operations (Brei, Vieira Matos, 2014). Another significant trend of the retail industry is the thriving e-commerce sector. With time, the number of people going to the physical stores is becoming less and as a result of which the number of physical stores has also declined. In the present times, it is important that the retailers use multi-channels to thrive and enter into foreign markets. PESTLE Analysis The PESTLE analysis as conducted in the appendix shows that the retail industry is influenced by a number of external factors. The political conditions of Australia are quite stable which is beneficial for the retail companies. Moreover, the government has developed regulations to reduce the duopoly of Woolworths and Wesfarmers in the retail industry. The economic growth of the country also affects the performance of the organization. If the economy is growing at a fast pace, the company will benefit from the high sales. In another case, there will be a higher unemployment rate of the country and the overall sales will be declined. The retail industry is also influenced by the political stability of the country. It includes the foreign investors and the trading partners of the location. The political conditions in Australia are stable which is ideal for the retail companies such as Coles (Rowsell, 2016). Economic profile of Australia Australia is a vibrant economy and has abundance of natural resources and a well-functioning legal system. It is an open economy and skilled workforce is available in the country. The tax rate in the country is 45% and the flat corporate tax is 30%. The regulatory environment of Australia is transparent and the labor market is supported by the employment code (Heritage, 2017). The financial performance is also influenced by these factors as it results in reduces sales. The financial growth of the company is stable. Although a recession hit the Australian economy in 2008, the retail industry has remained stabilized. The retail shopping experience should be in-line with the affordability of the customers (Chernev, 2007). The location is also significant in the choice of the customers. The shopping experience of the customers should be supported by the use of technology and efficient management of inventory. A service oriented architecture should be designed which supports the supply of different items in the retail outlets. The retail sector should identify the upcoming changes in technology and adapt accordingly. Self-service check out is another option which can enhance the consumer experience with the technology (Cravens Piercy, 2013). Regarding legal requirements, food licensing is a requirement in the retail industry and new retail outlets require permission from the countrys regulations. Coles has been participating in recycling activities, sourcing the food from ethnically sound practices and becoming a socially responsible business enterprise (Treadwell, 2017). Competitors Analysis In the recent times, several small-scale and foreign companies (Aldi) have surfaced in the retail industry. It has increased the competition and several big players are facing the impact of the entry of these small players. In the last few years, the market share of Coles has increased for better. Woolworth profits have declined over the years, especially, because of its unprofitable business. There are also several issues with the branding, advertising, and promotional techniques of the organization. Both the major players of the industry, Woolworths and Wesfarmers have adopted strategies related to price deflation, cost reduction, and reducing the overall cost to the organization. The recent trend shows that there are highly competitive market conditions and the consumers to remain attracted towards low-cost retailers. The companies are also focusing on increasing the supply chain productivity by reducing the overall cost to the organization. Woolworths is reducing its expenditure on different business activities such as marketing and property acquisition and procurement. Wesfarmers is also conducting similar measures to cut the operational cost to the organization (The Conversation, 2017). The profit margins are significantly low in the retail industry; therefore, such kind of competition can further decline them. Segmentation Analysis Major market segments The market segmentation is a crucial part in the development of the marketing strategy of an organization. It is important to define different market segments and develop the marketing strategy accordingly. The segmentation of the market is beneficial to identify the needs and the preferences of the target market and design an appropriate marketing strategy. In this regard, the market segmentation of the consumer market of Coles has been conducted (Lehmann Winer, 2008). The company has a major retail store in Box Hill where the majority is Mandarin community. The target market of the companies can be categorized on the basis of several different factors such as geographic, demographic, psychographic and behavioral segmentation. As per geographic factors, the market can be differentiated according to address, location, climate, and region. On the basis of demographic factors, the customer market can be divided as per the gender, age, wages and career. The psychographic segmentation d ivided the customer target market according to the attitude, value, religion, and the lifestyle of the customers. As per the behavioral segmentation, the market segment of the organization is divided as per the attitude, value and the degree of loyalty of the customers. Different market segments of the community are: Educated Professionals: In the recent years, the number of educated professionals has increased in Box Hill. It is due to the increased importance of education for occupation. These educated professionals rely on supermarket shopping, as they want to shop different household products from a dingle store. The number of people in Box Hill with Bachelor or high degree is 3,593, which is about 50% of the total population of the community. There has been a sudden increase of 15% from the next census (City of Whitehorse, 2017). Ethnicity: As per the 2011 statistics, the largest community of the Non-English speakers is Mandarin speakers. The population ratio of these people is about 9,934 whereas the Cantonese community has the population of 6,272 in Box hill (id Community, 2017). Therefore, the retail stores in this community should provide the product as per the choice and preference of this community. Household Income: The household income is another major factor in dividing the population. As per the Australian Consensus of Population 2011, the population can be divided into four groups, namely, lowest group, medium group, medium highest group, and highest group. The lowest group has a proportion of 22%, medium lowest has the proportion of 20%, medium highest has the proportion of 27% and the highest group has a proportion of 29% of total population (id Community, 2017). The statistics shows that the people of Box hills are prosperous and can buy costly or luxurious products (id Community, 2017). Primary and secondary markets The target markets refer to breaking the markets in different segments, which can be used to concentrate the marketing efforts of the organization. In target market, the organization triers to identify the markets whose needs are closely align with the product or the service offering of the organization. It can be used to increase the sales and increasing the success of the business. The target marketing increases the efficiency and the productivity of the organization. The target marketing enhances the marketing efforts of the organization. The company can strategize and focus its marketing efforts, which include promotion, pricing, and distribution of the products. The primary target market of the organization has been identified as: Working professionals (18-30 years, both male and female): The working professionals are the main target market of the organization. These are the educated, working professionals in which the household has more than one earning member. The number of working women in these households are high in number. These people have little time and want to shop from a single shop to save time. They are also attracted towards discounts and concessions. Coles is a discount retailer. The core competency of the organization is offering products at a low cost. Nevertheless, the quality of the product is maintained (Mooradian, Matzler Ring, 2014). Therefore, it is a primary market of the organization. The company has adopted several strategies such as using coupons, loyalty bonuses, and discounts to attract these customers. Mandarin Community (Women: age group: 18-45): The Mandarin community is the Chinese ethnic community, which have their own specific taste, needs, and preferences. The oriental food, oriental clothing, and household needs are quite different from the Australian choice and preference. The company serves and offers consumer products as per the choice of this ethnic community. Level of Involvement and Decision making These consumers are important in the functioning and the sales of the organization. The level of involvement of these communities is high. Therefore, the decision-making of the organization is dependent upon the characteristics and the preference of the primary and the secondary consumer segments. They have a significant role in the decision masking of the organization. The decision making of the organization is dependent upon the characteristics of the primary and the secondary market. The company sells the products according to the choice of the consumers. The degree of consumer involvement is dependent upon the degree of relevance to the customers. A consumer makes a decision after several deliberations. There are some consumer decisions, which require high degree of involvement from the consumers. In such cases, consumers make lots of queries before taking the final decision. It is high involvement purchase and usually involves high level of risk. The involvement of consumers is medium in retail purchases (Kim, Ferrin, Rao, 2008). Perceptual Map The perceptual map is the technique used by the marketing executives to identify the perception of the potential customers in the company. The relative position of the company is shown in comparison to the competing organizations. The company is compared in terms of product, product line or the brand. The perceptual map is important in identifying the potential customers of the organization. If a business organization is trying to expand its business, the perceptual pap is critical in identifying the overall efficiency of the expansion strategy. The perceptual map can be used to identify the target market segments, differentiating the clusters of business and identifying the corresponding attributes of different market segments. Perceptual map is used to identify the market potential of new products and services. There is quite a difference between what a business presume it can offer and what the consumers presume that the business can offer (Brady, Cravens, Maister, Peter, Thompson , Walker, 2007). There are several reasons such as miscommunication, lack of knowledge, and the impact of social media. The perceptual map of Coles has been developed in this project. According to the findings of the report, Coles offer products at low cost and high quality. The core competency of the organization is that it sells the product at low cost. However, the quality of the product is maintained. It can be identified why the company is identified as a low-cost and high-quality product. It is a consumer perception as the company sells the product at low cost. It sells its own personal brand products. These products are directly obtained from the suppliers; therefore, the cost of the product is low. However, with the help of various quality analysis measures, it maintains the quality of the products. Competitive Analysis SWOT of Coles Strengths Providing high quality at low cost Offering products in different categories Strong advertising capabilities High level of online order and delivery services Weaknesses Operating on lower margins Negative publicity surrounding unfair negotiation with suppliers Opportunity Increase in market share and improving supply chain of the organization Geographic expansion to different areas Threats Intense competition Low profit margins SWOT analysis of Woolworths (a major competitor) Strengths One of the oldest company in Australian retail market Renowned brand Weaknesses Negligible global presence No specific core competency Opportunity Promoting the brand through advertising Seeking growth through strategic acquisitions Threat Economic recession Competition from international players It can be identified that SWOT analysis of competitor and Coles that the Coles supermarket has certain core competencies. It sells low-cost products at high price. It has adapted to the market changes and technical developments. It has strong advertising capabilities which has resulted in large market share. Conclusion It can be concluded that the marketing activities have a crucial role in the overall marketing strategy of the organization. Coles is the second largest supermarket chain in Australia and New Zealand. The company has several retail stores in Australia and New Zealand. The core competency of the organization is offering low cost products at high quality range. For the report, the Box Hill community has been selected. The proportion of Mandarin population is high in the population of Box Hill community. Moreover, the educated and the young professionals are also high in number. The total count of the population is approximately 8000. The target market of Coles is selected as educated professionals and the Mandarin community. They have a high proportion in the population and can drive the sales of the organization. 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